Rich media emails, that is, those that contain flash or video, still do not convince advertisers. Jupiter Research , the American consulting firm. Responsible for the study whose results we refer to. Attributes the lack of roots to lack of knowledge of the tool. The fact that it can only be enjoyed by one in three consumers, and its cost. Iced between 30 and 60 percent higher than an HTML one. 5% conversions – recipients. Who become customers – while HTML emails achieve 25%.
In a typical rich media campaign
30 to 35 percent of consumers open the executive data email in this format. while 50 to 60 percent choose HTML and 10% read it as text. A higher percentage uses flash and video in B2B campaigns since. 40 to 50 percent of users have technological possibilities to view it in rich media. The fact is that although practically all clients have technologies such as Java or Flash installed on their computers, more than 65% of personal accounts on AOL , Yahoo and Hotmail do not allow viewing rich media.
Professionals prefer email because it is easier to avoid
The consulting firm Meta Group has conducted Phone Number TW a survey of workers in 387 companies around the world and the result has been that 80% prefer email when communicating. The rest of the respondents opt for the traditional phone call. The curious thing is that the majority of workers, 84%, prefer this channel because it allows a “flexible response”, that is, because it is easier to avoid an email than a person you have on the phone. Desired” and specified that in 2002 their number rose to six million a day in Spain.
