Internal links are often overlooked. But when used correctly, they can help boost the performance of your pages in Google. Why are they important? There are two major reasons: They aid the flow of PageRank around your site. And PageRank is a confirmed Google ranking factor. You direct PageRank to your site by building or earning quality links. But most webmasters will rarely want to link to your most important pages, as they are usually transactional in nature. You can “bypass” this by using the middleman method—Quick SEO Wins building links to informational content, then linking to your money pages via internal links.
How do you do this
First, make a list of all your “money” pages, i.e., those pages that make you money. These are likely your product, service, and category pages. Next, you’ll need to find company data relevant, contextual internal linking opportunities. The easiest way to do this is to use the site: Google search operator. For example, if we want to add internal links to our free backlink checker tool, we’ll likely search for this: Then we’ll go through each of these pages and add internal links to our backlink checker with relevant anchor text. Of course, that won’t be the only search we’re doing. Get creative here and use different searches to surface pages where you can potentially add internal links.
Quick SEO Wins an example
We can search for “backlinks,” “links,” “link building,” “link building tools,” etc. Alternatively, you can simply sign up for the free Ahrefs Webmaster Tools (AWT) and run Phone Number TW a crawl on your site. When the crawl is done, go to the Link opportunities report in Ahrefs’ Site Audit. Not only is page speed a Google ranking factor, but slow pages are also bad for business. According to Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. One way to improve your website speed is to install a caching plugin. Caching is basically a way to temporarily store copies of files so they can be delivered to visitors in a more efficient way. If you’re using WordPress, we recommend installing a plugin like W3 Total Cache to enable caching.
