Email marketing roi comes from target campaigns. And segment emails generat 58% of campaign revenue in 2015. While this is an essential action. Only 42% of marketers send personaliz messages. To find out how to offer tailor content to prospects and customers. Read our article on inbound personalization here! With the right software. Even contact segmentation becomes a very simple routine operation.
But with extraordinary results
The hubspot platform . For example. Helps send highly target messages bas on multiple data. Both demographics and the lead’s online Business Lead behavior. New call-to-action you send too many emails the problem maybe because your database isn’t divid into segments. Maybe instead you’re a little too enthusiastic about the new marketing automation software. The fact is that prospects are annoy by the amount of messages they receive from you. Far too many! The solution send fewer emails.
But make sure they are strategic
When it comes to your contact database. It’s best to focus on quality. Rather than quantity. It’s better to have a smaller volume of leads Phone Number TW with high levels of interaction than a huge list of recipients who don’t even open emails. Right? Of course. Because quality leads will become your customers much more likely than others! So make sure that every message you send offers enough value to your contacts that they can’t help but click and find out more.
