How large Daily Application Making basic analyses Create in-depth analyses. Reports Standard reports Create your own reports Design Set up thank you page Taking care of complete furnishing Google Analytics is currently mainly a tool for experts. And that is not strange. The number of reports has been drastically reuce. In many cases you have to make a custom report yourself and that is a significant threshold for many people. For a large part of the normal Analytics users, using GA is a big hurdle. For that reason, I expect a significant shift in the use of Google Analytics towards Google Data Studio.
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GA remains the standard in data collection. But reporting and analyzing that data will increasingly happen in tools like Google Data Studio. Consequences for your organisation what can you do? Put the migration to photo editor GA and server-side tagging on your , agenda If you havent starte yet, this year is the time to make the step to GA. Realize that just turning on is not enough. In order to be able to steer on the right data, a complete tailor-made setup is require. Server-side tagging should also be on your agenda if you depend on third-party cookies or suffer from an overcrowde Google Tag Manager container.
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Spend at least, of your marketing budget on analytics Web analytics comes with a strong hygiene factor. Everything has to be maintaine. Especially now that UA and GA run in parallel, the maintenance burden has double. In order to continue to make good decisions, it is necessary to guarantee data quality. Therefore, keep investing in web Phone Number TW analytics, for example by reserving a fixe percentage of your monthly marketing budget. Make your data accessible to everyone through Data Studio dashboards You have seen earlier in this article that Google Analytics is still a challenge for many normal Google Analytics users.
