Remember that click-through rate, better known as Click Through Rate (CTR), is one of the most important KPIs in email marketing. Through this metric you can find out the number of clicks generated on a link. In this way, you will be able to know the effectiveness of your email marketing campaign.

Nowadays, emails offering discounts are the most clicked on. Therefore, it is very important that you know how you can work the combination of coupons and CTR in your Email Marketing strategy. This way, you will be able to get the most out of it to achieve the established objectives.

Coupons and CTR in email: a winning combination

In order to better understand the link between coupons and CTR, it is essential to understand them individually. This way, you will be able to exploit bosnia and herzegovina phone number data the potential of each one and use them correctly in your strategy:

Reasons why you should use coupons in your emails

Your email marketing campaigns can benefit from the gmail bots google image proxy and google prefetch bot user agent use of coupons in several ways:

• Increase customer engagement: This is because customers feel more engaged when you offer something special, which in turn encourages them to engage.
• They increase sales:  Some people think that phone number vietnam coupons can negatively affect revenue, but on the contrary, they usually boost your sales. Consider that coupons can encourage hesitant consumers to make a purchase.
• They help in upselling – this gives the customer a reason to stay on the site, interact with it and spend more money.
• Create a sense of urgency: Offering a coupon for a limited time makes the customer feel rushed to use it. It can help increase profits for a specific period if you require it.
• They allow for personalization: through this resource you can target specific segments and take them to personalized landing pages. They are very effective for those markets that have many users, as they can help you improve the relevance of your offers.