SERP stands for Search Engine Results Page, and it’s the page you reach after submitting your query to a search engine like Google. Of course, a SERP is much more than the results you get when you type in a keyword string and hope for the best, although most of us simply overlook them.
The part of a SERP that most people pay attention
to is the organic results they get from their telemarketing data search. Searchers have been trained to pay attention to these results because they are the ones most likely to meet their needs without the inherent distrust associated with paid ad results.
SERPs often also feature paid ads in the form of PPC (pay-per-click) ads, where the advertiser pays each time someone clicks on them, as the name suggests. While these ads can be an accurate result and may even mirror the SERP’s top result, most people are hesitant to use them.
SERPs are intertwined with the concept of SEO colombia business directory because the vast majority (over 90%) of people who perform a search never go beyond the first SERP that appears after they complete their search. The higher you rank on a search page, the more likely you are to receive organic traffic to your website.
Features of Google SERPs
pages providing links to sites relevant to search the main reasons and sources of data leaks queries, Google’s SERPs have been incorporating more advanced features over the past decade or two. For example, alongside generic search results, you’ll now see things like images, Tweets, and even Google My Business listings.
Featured Snippets
Featured snippets are the text boxes that appear at the top of a search and also contain a link to one of the search results. These snippets are extremely useful for businesses trying to draw attention to their sites because of the way they capture the searcher’s attention.
An example of a featured snippet would be when searching for a question on Google. If I searched for “Do turtles lay eggs?” I’d get a snippet that answers the question in about a paragraph, and this would take me to the site that provided that information.
While I don’t necessarily need to visit that site after getting the answer to my question, I would now consider that site a trusted source. If I had more questions about turtles, I would likely go to that site for an answer because it has earned my trust thanks to the featured snippet.
Knowledge cards
If you’ve ever searched for something like an animal species or an airplane on Google, you’ve likely seen a knowledge card for it. These knowledge cards appear on the right side of the SERPs and contain a Wikipedia-like breakdown of crucial information you need to know about the search topic.