Additionally, you can use infographics, videos , images, and other interesting content to improve your email content.
This is a great way to make your subscribers you can play games with multiplayer stand out from the dozens of emails they receive every day.
Using pop-up windows
A simple and effective way to attract email subscribers is to utilize pop-ups on your website.
A pop-up is a small window that appears when a visitor visits your website, and it usually contains an offer or a link to join your email list.
Pop-ups are very effective for growing your email list because they appear in front of all visitors to your website.
If your website isn’t already using pop-ups the best salespeople master you’re losing out on thousands of email subscribers.
Using a popup provider like HelloBar is a great way to maximize the effectiveness of your popups.
You can choose the timing of the popup, the design of the popup, access A/B testing, and more.
This will help you attract website visitors and convert them into email subscribers.
To learn how you can start using popups to convert visitors into customers, check out this interview with HelloBar CEO Ryan Bettencourt here .
Use social media
If you already have a large following on social media, then you can easily invite your social media followers to sign up for your newsletter.
How? You can start by developing a landing page that prompts readers to submit their email addresses.
Once you have this, you can link the landing sale lead page on your social media accounts. You can enter the link directly in your bio on most social media platforms.
Offer discounts and freebies
A very effective way to grow your email contact list is to host a giveaway or offer a discount as an incentive.
For a chance to win a prize or get a discount, the criteria should include signing up for your email newsletter. You can also create loyalty rewards to encourage people to join your email contact list.
Check out giveaway posts for learning resources that ask followers to submit their email addresses to qualify.
Image via Instagram
To expand your reach, share the details on various social platforms as well as on your website. If possible, you can also run ads to get more engagement.
7 Best Practices for Successful Email Marketing Campaigns
To maximize the effectiveness of email marketing, you need to follow the right steps and practices. In this section, we’ll cover seven practices for running a successful email marketing campaign.
1. Define your goals
In order for your email marketing campaign to be successful, you need to clearly define what you want to achieve with that campaign.