Since 2022, the Russian market has been undergoing major changes. In 2023, businesses began to adapt and actively use parallel imports, offer import substitution, own production or goods from China, Turkey, India and other countries.
We will tell you what trends from this year are moving into the next, what to sell on the Internet, what the conditions are now in e-commerce and how much you can earn on average.
Popular niches
To understand what people are buying and will buy, you can analyze sales statistics from marketplaces.
By the end of 2023, e-commerce marketplaces will venezuela phone number list already account for more than half of the share of online sales – 53%. Research agency Data Insight says that this percentage will only grow further.
Reasons why people are increasingly using marketplaces:
- increased trust among buyers thanks to the strength of the brands of the sites;
- large and stable range of products;
- closure of offline stores and reduction of positions;
- increasing the number of order pick-up points.
Popular retailers also tell us which products are tyler mills director of marketing in demand. Their data can also be used by entrepreneurs to draw conclusions about consumption.
We will look at the largest markets by sales volume, as well as those growing year after year.
Smart home equipment and small household appliances
Interest in smart home gadgets began during the pandemic. Since 2021, they have been in high demand.
Wildberries indicated in their press release on the philippines numbers results of the first quarter of the year that products in the segment “Equipment for smart home and security” were popular and demand for them increased by 202%.
Megafon and Yota also noted a 52% increase in demand, and this was only at the beginning of 2023. In their opinion, this is due to the availability of devices and simplification of technical parameters.
Household goods
The trend also continues and the demand for creating coziness in the home is actively growing. For example, in the first half of 2023, home goods were most often ordered on Ozon. For Wildberries, this type of goods is one of the most popular and is included in the list of the largest in terms of sales.