Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.
In this article, we will talk about what E-A-T is and how it impacts site optimization strategies. We will approach tactics to improve this factor in your pages and thus get more visits.
Ready to learn everything about it? Then, stay hong kong phone number data with us and enjoy your reading! Here are the topics we’ll cover:
- What is the impact of E-A-T on YMYL (and what is YMYL)?
- What is the importance of the author’s E-A-T?
- How do the algorithms measure E-A-T?
- How to improve E-A-T?
In February 2019, Google itself confirmed that E-A-T is a very important part of its algorithm.
Let’s look deeper into the subject. On Google, there is a document called Quality Raters’ Guidelines (QRG), which is full of guidelines on Expertise, Authoritativeness, and Trust (E-A-T). It is a set of SEO practices recommended by the search engine itself.
According to the Google Webmasters blog, the company develops these guidelines to help professionals understand what Google wants natural ventilation in the garage to see on a website in terms of quality. Google professionals encourage everyone to study the material.
But don’t worry: we did it for you. In an interview for CNBC, Google’s vice president of search, Ben Gomes, said:
“You can look at the ranking guidelines as a direction to where we want the search algorithm to go. They don’t say how the algorithm is ranking the results, but they show fundamentally what the algorithm should do”.
In other words, we can interpret And How that it is only phone number united states of america a matter of time for E-A-T to become highly relevant in Google’s algorithm — and, consequently, in SEO strategies.
What is the impact of E-A-T on YMYL (and what is YMYL)?
According to Google, the first step to a good ranking is to understand the page’s true purpose. This may sound a little too philosophical, but it’s not.
In fact, the page’s purpose is something that you can understand by asking yourself a very practical question: “how do I intend to help visitors?”.
Sites or pages without a clear benefit have less expertise, authority, and reliability, and, because of that, are given the worst ranking positions.
As a way to protect the users And How against fraud, apparently, Google values E-A-T even more on sites that fall in the definition of Your Money or Your Life (YMYL). These are medical, legal, or financial websites.
In other words, YMYL sites are those that advise people on important decisions. Usually, they also strive to sell products online — so Google keeps an eye on them.
However, nobody knows for sure which sites Google considers to be YMYL. So, if you offer any kind of guidance or advice to your readers, it’s important to keep an eye on E-A-T — especially if you accept credit card transactions.
In short, what Google says is that sites containing medical, legal, financial, and other information should come from sources regarded as authorities in their areas.
The pages should also be based on accurate facts and represent scientific consensus (at least in areas in which there is some consensus).