4. Create an engaging subject line
When you send an email to your subscribers, the first thing they see is the subject line. The subject line is one of the main factors that determine whether your email is opened or not.
The subject line should be clear and to what is a multiplayer game? the point, preferably less than 50 characters. Although it is short, it should be eye-catching and let the subscriber know what the entire message is about. For example, we have a limited time offer for you! ”
When writing subject lines , you can create a sense of urgency. Make subscribers eager to read the post. You can do this by using personalization, questions, or even emojis. For example, “ Are you interested in purchasing xxx at 10% off?”
Try out a variety of catchy subject lines to find the ones that work best for your brand.
5. Optimize for Mobile Devices
Most people will probably read your emails on a mobile device. According to a study, the number of mobile users is expected to increase to approximately 7.41 billion in 2024.
That’s why it’s important to seriously consider when a prospect is lying to you mobile optimization when running your email campaigns. When creating email sequences, use responsive design techniques to make your messages more readable and engaging.
Use high-quality images, unique CTAs , and a clear visual hierarchy. Use bullet points, headings, and other elements to optimize your emails for mobile devices.
Finally, since most of your subscribers will likely be viewing your emails on a mobile device, you should keep your emails short and simple.
6. Create a schedule
Your subscribers need to know when sale lead to expect emails from you. Therefore, you should stick to a consistent schedule. Based on email sequences (we’ll explain types of email marketing campaigns later in this article), create a schedule.
The schedule can be daily, weekly, monthly, or any other custom schedule that works. Also, create a schedule for follow-up emails.
For example, subscribers who don’t respond to a CTA can receive follow-up emails on a consistent schedule.
7. Evaluate your performance
The great thing about email marketing campaigns is that you can easily analyze their performance to understand what’s working and what’s not.
When running email marketing campaigns, measure metrics like bounce rate, click-through rate, conversion rate, sales, and more.
Hellobar helps you track and analyze how your campaigns are going and how to make them better.
You can then run A/B tests to help you use the measured results to improve your email campaigns.
Types of Email Marketing Campaigns
There is no single email marketing campaign. There are many types of email marketing campaigns. Each type is good for a specific purpose. In this section, we will explain the five main types of email marketing campaigns.
1. Welcome Email
Welcome emails help introduce your brand to new subscribers, customers, and prospects. Typically, they are short and actionable. With a welcome email, you can introduce your brand to your subscribers.
Check your welcome email from Xero.