Exit-intent popups can bring you tons of leads, more revenue, and a ton of information about your target audience. Don’t believe me? You should read this article to learn how exit
popups work and why your business might need them.
When marketers hear the word “pop-up,” they get what are country management games? nervous. And understandably so. We’ve all seen examples of bad exit pop-ups.
We’ve all heard of fad diets, right? That doesn’t mean the audience sees you you shouldn’t eat healthy foods. It just means you shouldn’t eat too much. If used correctly, they can be powerful marketing tools that help you attract potential customers and increase sales.
What are pop-ups?
A pop-up is a window that appears over an existing website. These days, if you’re using the right software, it’s usually not a separate window, but an overlay that provides some sort of announcement.
Pop-ups can be any size. You may have seen small pop-ups (sometimes called modals or sliders) that appear shortly after you visit a website.
They usually want you to do something, like sale lead take a quiz or activate a visible discount. Many ask you to sign up for the site’s email newsletter, usually in exchange for a lead magnet or freebie.
What are Exit-Intent Popups?
Exit-intent popups are a special type of popup that appears when a visitor attempts to leave a website. The exit-intent technology is triggered when the mouse moves towards the top of the browser window, and the exit popup suddenly appears.
It’s also called a page takeover popup because it takes over the user’s entire screen. Here’s an example of an exit-intent popup from Hello Bar:
Exit-intent popups use exit-intent technology to detect when a visitor is about to leave your website. These triggers include mouse movement toward the top of the page or scrolling up quickly, indicating that the user wants to leave.
This critical moment is your last chance to engage your visitors before they leave. These pop-ups can help you reduce your bounce rate and increase your conversion rate.