Try to use “power words” that evoke some kind of emotion or curiosity. This way, you can compel your website visitors to take the desired action. Here’s an example of an exit-intent popup from Hello Bar with a catchy headline:
3. Keep the design simple and on-brand
Your exit-intent popup should align with your website’s overall design and branding. Use colors, fonts, and imagery that match your site’s youtube premium device removal aesthetic to create a seamless experience for your visitors.
Besides that, it’s also wise to avoid cluttered designs that can overwhelm users. Instead, opt for simple and clean layouts that direct attention to the main information and call-to-action (CTA) buttons.
4. Optimize for mobile users
With almost 60% of website traffic coming thank you for accepting from smartphones by 2024 (the highest ever), optimizing exit-intent popups for mobile devices is a non-negotiable.
Image via Oberlo
Adjust your design and copy to fit smaller screens without compromising readability or usability.
Additionally, since mobile device users can’t hover their mouse on the screen, consider using different exit intent triggers. When a user quickly scrolls up, you might activate a popup indicating that they are about to leave the page.
5. Implement smart positioning
Don’t show the same exit-intent popup to sale lead every visitor. Instead, use targeting options to display relevant information based on user behavior, location, or other factors.
For example, you can show different popups to first-time and returning visitors. New visitors might see a welcome discount offer, while returning visitors might be invited to join your loyalty program.
You can also target users based on the specific page they are viewing. Injecting personalization elements like this can significantly increase your conversion rates.