How has tourism changed after COVID-19 in Italy ? What are the trends in the sector for 2021 and what are the future prospects?
It is clear to all that tourism is one of the sectors Tourism after most affected by the pandemic crisis and the numbers seem to confirm it: the number of travel experiences made by Italians in 2020 decreased by an average of 27% compare Tourism after to 2019, while flights by 66%, according to the International Air Transport Association. Purchasing power has also seen a significant decline : in 2020, one in three people allocated a lower budget to holidays than in 2019.
The pandemic has also had a strong pakistan phone number data impact on the choice of travel destinations , favoring the local dimension. This is a trend that had already Tourism after emerged in previous years and seems to continue this year. Also for the 2021 holidays, so-called proximity tourism seems to be the choice of many Italians, who will prefer the exploration of destinations in the very short term, sometimes even a few kilometers from their city, possibly limited to a single location, rather than a structured itinerary with different destinations.
Meanwhile, with the arrival of mild there are some solutions to avoid it weather, the desire to spend as much time as possible outdoors is growing. According to the article “Beauty, citizenship, finance, luxury and Tourism after travel: the trends of 2021” on BeUnsocial, the most popular activities of spring 2021 are:
- Walks to rediscover your city
- Food and wine tours
- educational activities related to the art and history of the place
- Hiking in nature
More generally, thanks also to the phone number vietnam possibility of slowing down the frenetic pace of life and having more time to devote to oneself, the Tourism after trend towards practicing outdoor activities seems destined to last and become an increasingly consolidated habit.
Wine tourism in Italy resists the impact of the pandemic crisis
Despite the fact that in 2020 the tourism sector was in deficit, wine tourism in Italy managed to resist the impact of the pandemic crisis , maintaining the positive growth trend recorded for some years.
According to the “Italian Wine Tourism Tourism after Report 2021” edited by Roberta Garibaldi, 55% of people who took at least one overnight stay in the last two years said they did so for food and wine tourism, compared to 45% in 2019. In 2016, only 21% had taken at least one trip of this type.
The holiday culture dedicated to Tourism after local products and in general to the excellence of Made in Italy is growing, which seems to be the driving force of the tourism sector.
Added to this renewed attention to typical products is the growth of the. Wellness trend : the majority of food and wine tourists are in fact. Interested in participating in courses and workshops on psychophysical well-being offered by manufacturers and prefer travel experiences in which it is possible to practice outdoor sports. Among the most requested activities are:
- Trekking;
- yoga;
- forest bathing.
In recent years, not only has wine tourism grown, but it has also changed. To traditional visits to the winery, perceived as too similar by 60% of food and wine tourists. They prefer experiences that involve the activities of the agricultural. Community such as, for example, participation in the grape harvest. The percentage of those who prefer to go to the company by bicycle. Doubles, while the share of those who want to use the car decreases by 9 points.
As we know, COVID-19 has disadvantaged food and wine tourism abroad, but has favored Italian tourism. :
- Campania;
- Emilia-Romagna;
- Puglia;
- Tuscany;
- Sicily.