A very important fact is that working on the accessibility of Email Marketing allows you to reach a larger audience that, for one reason or another, cannot fully enjoy sending emails. The reasons for this impediment are varied: from vision problems, a disability, difficulty with the language, etc.
For companies, not having an accessible email means losing the possibility of reaching a larger audience and, therefore, selling much more. Such is the importance of having accessibility on websites, emails and social networks, that laws are beginning to be regulated globally to extend its use.
TABLE OF CONTENTS
The extra value of having accessibility in Email Marketing
Accessibility means creating content that can be viewed by certain users. This way, these people can access all the content offered by a company on its websites, social networks , and also in emails.
To understand the importance of accessibility in email marketing strategies, you need to know how many people can benefit from its use. Almost 14% of the world’s population has some kind of disability, which is a remarkable number to take into consideration.
Today, nearly 300 million people. Have significant visual impairments and need to use some form of assistive reader to view content on the web. Having accessible content is not a matter of convenience, but a necessity.
Likewise, the accessibility of Email Marketing goes bulgaria phone number data hand in hand with quality content that is easy to consume. It is a type of information that is easy to read, which benefits the transmission of information from a brand to its customers.
Other key factors to consider regarding accessibility in emails
Disabilities are a determining factor when it comes to how to promote your webinar to get registrations creating an accessibility strategy for Email Marketing. It is not just about people with vision problems, there are also other ailments that must be taken into account when designing an email campaign.
There are several statistics that will help phone number vietnam you better understand reality:
- Nearly one million people are blind in the United States alone.
- According to recent studies, colour blindness now affects more than 9% of the male population in that country and almost 4.5% in the rest of the world.
Likewise, not paying attention to this aspect can lead to bad news for your brand.
1.- The conversion rate may be affected
One of the main objectives of an accessibility. Strategy in Email Marketing is that people can carry out an action without any barriers acting as an impediment. Not taking this into account means leaving aside customers with disabilities.
Emails with accessibility issues are a handicap when it comes to achieving overall conversion goals. They also directly impact the various metrics that are monitored in any campaign. Making sure that emails are accessible will give a campaign a greater chance of success.
2.- The company may be involved in litigation
Not working on accessibility in Email Marketing is contrary to the interests of a large group of users. There are already laws that go against this and support accessibility at all levels. Many digital regulations are in favor of people with disabilities having the same opportunities as everyone else.
For example, the Americans with Disabilities Act is one of the most well-known and is very demanding regarding. Compliance with all related laws. So if you want to avoid any lawsuits from such agencies, you have to be cautious when designing email marketing accessibility in your company.