Going data-driven is a goal for almost every eCommerce business. Its benefits are hard to deny. PwC found that data-driven organizations are 162% more likely to exceed their revenue goals. It was also found that leveraging data helps companies outperform their competitors by 6% in profitability and 5% in productivity. […]
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Ken Leaver started consulting with 7 years at BCG, then moved into the commercial world (CEO of the Ukraine Group, ran a $50 million edition product business on visas). Previously served as SVP Product at Lazada, Director of Product at Wayfair, and Head of Product at Pomelo Fashion. Listen to […]
