Whether you’re traveling or under an umbrella, there’s always time to check your inbox or share a message on your social profiles, even on vacation: the growing addiction to smartphones and the need to feel connected at all times are revolutionizing habits and behaviors, so much so that marketers and strategists are pushing marketers and strategists to Reevaluate the summer period as one of the most profitable for brand awareness and customer loyalty strategies .
But how do you capture your audience’s attention and create successful summer marketing strategies? Here are some useful tips!
#1 – Summer Marketing Strategies: Think Mobile
If your marketing doesn’t go on vacation in the summer, a good strategy must necessarily adapt your activities to the mobile universe . According sweden phone number data to a study published by Facebook, this summer, more than 92.5% of conversations take place on mobile.
lass=”yoast-text-mark” />>A greater propensity for sharing and interactions, but above all an interest in lighter and more captivating content: the advice is therefore to focus on creativity and topics capable of intercepting the trending topics of the moment , to strengthen the relationship between the brand and the consumer .
Contests and sweepstakes are the essence of clément’s work is to therefore particularly effective in engaging the user in successful summer marketing strategies that focus on inclusion and entertainment.
#2 – Email marketing : a winning strategy even under the parasol
The number of emails in the inbox phone number vietnam decreases and there are more opportunities to capture the attention of your audience: in summer, email marketing , together with social networks , is confirm as the preferre channel to intercept your users and communicate them content of interest or special promotions.
But be careful: profiling and personalization remain the watchwords of an effective summer marketing strategy !
If, in fact, the interest in opening and reading emails is confirme it is important that these immediately arouse curiosity.
Dynamic fields and emojis are therefore recommended from the subject line, but it is especially in the body of the newsletter that you should leave room for a colorful and captivating design , rather than for content that is easily usable, especially from mobile.
Blog posts and in-depth reviews can be compelling enough content, as long as they match users’ interests, while special promotions and discounts can be an opportunity to schedule reminder and follow-up flows for those who have already made purchases in the store.
#3 – Inbound marketing in summer: how to increase and
>In fact, it can be consider preparatory to the strategies and commercial activities to be implement with the arrival of the new season.