In fact, when you run a nonprofit, you have many unique ways to leverage your social media presence, depending on what your ultimate strategic goals are and the audience you are trying to reach.
But with limited resources and often more volunteers than employees, you may find yourself not having the billable hours needed to do all the day-to-day work required for Social Media Marketing .
You need to make the most impact with the time you have.
Possible? Yes.
How? Through social media automation .
What is social media automation and how does it work?
By using a social media scheduling tool to buy phone number list schedule a “set and forget” post stream, you save countless hours otherwise spent on day-to-day social media management by keeping your accounts active on an ongoing basis. You can then go back and invest that time saved in bigger and better strategies, for bigger and better results.
Let me explain.
Let’s say you’ve decided to use my social media automation tool , Bulk .
Here’s what you need to do to get started:
- If you don’t already have one, dion jiles sr. associate open a Buffer account and connect your social media accounts to it. They have a free plan, but I recommend getting a paid one. It’s only $10 a month and is a must-have to use Bulkly to automate your social media channels.
- Identify the content you want to share, whether it’s content from your own blog, content from partner blogs , articles from your favorite websites — anything, really. Just make sure that any content you post is “evergreen,” chile business directory meaning it will always be relevant to readers versus time-sensitive news posts or trending updates.
- Add your Social Media updates copy and URLs to a CSV file (templates are available for download in the Bulkly content upload section).
- Upload the completed CSV file into Bulkly’s content upload section.
- Adjust your posting schedule according to your preferences.
- Press Save.
- These posts will now be sent to Buffer to fill your queue and begin sharing with your followers based on the schedule you selected.
By eliminating the day-to-day efforts of finding content, publishing content, adjusting schedules, etc., you can start to focus on the things you should be doing to make your nonprofit’s social media marketing efforts truly stand out.
Ready to find out what those things are?
6 Smart Social Media Strategies for Nonprofits
If you run a successful nonprofit, you already have a good understanding of your target audience and the strategies you’re using to reach them.
With that knowledge in mind, here are some strategic ideas to keep in mind for your social media marketing strategy — and how your new use of social media automation will support your efforts.
1. Keep your accounts active all year round
Nonprofits commonly make the mistake of only using social media during the lead-up to major volunteer events or fundraising galas …and then leaving their accounts largely inactive during the time in between.
People are on their social media channels every day, interacting, posting, sharing , and choosing to follow others who are doing the same.
They might choose to follow you based on your activity leading up to an important event, but then, when you go radio silent for the next couple of months, they eventually lose interest and move on.
Then, when you start posting again, they’ll wait for you to unfollow again and will be less likely to take the time to share or engage with your updates.
Using a Social Media Marketing automation tool like Bulkly can really help you avoid the slump between events.
With a steady stream of evergreen posts keeping your followers interested and engaged, all you have to do is monitor your channels and respond to comments or questions, taking the time to plan your next big volunteer meeting or outline a new way to promote your annual holiday gala .