Neural networks
Let’s start our review with a tool that has been making a lot of noise in recent years. Neural networks initially seemed like a funny game to indonesia whastsapp data many, imitating human work . Reputation Management Trends. but could not compare with it in terms of the quality of the result. Today, everything has changed. 2024 will be the year when neural networks will fully enter the media environment and significantly simplify work on reputation. Having mastered this tool, you can create real magic.
- Monitoring and analysis of opinions. Human resources and the speed of information processing are significantly limited. The neural network does not sleep, does not go on vacation and is capable of processing a gigantic array of data in a minute. With its help, you can analyze reviews on many platforms at once, highlight keywords and compile statistics of acute problems from negative reviews.
- Forecasting reputational risks. Using neural networks, you can analyze competitors, previous reputational crises and their consequences, and create a roadmap for protecting your reputation in the future.
- Automated news monitoring: Algorithms can regularly check news feeds to identify publications mentioning your company and provide a brief summary of the impact on reputation.
- Feedback. AI can provide targeted third-party cookie apocalypse and personalized responses to reviews. AI can adapt to the user’s mood and intelligently handle negative experiences. Respond in such a way that the user “switches to your side.”
- Getting rid of routine. Tasks that take a lot of time but have little effect on the result can be transferred to AI.
Omnichannel reputation
Previously, many brands focused on one or several channels of contact with the target audience. And it’s not that companies do not understand that people are everywhere: on social networks, and on marketplaces, and on review sites, and video hosting sites. Reputation Management Trends. The fact is that there is not enough resource to monitor all channels. Now there are tools (which were written about above), which open up the possibility of reputation management on all platforms at once. This will most likely be a trend this year.
Channels worth using:
- TikTok. It outperforms all other social networks in emotional engagement.
- Telegram. It accumulates reviews well, has high rates of recommendation marketing (you can order reviews and product selections in blogs), and also has the potential to spread viral content. The downside is the same effectiveness in spreading negative reviews and unfortunate incidents.
- Review sites. It is worth using, as the services have very good SEO optimization, getting into the first lines of search results. If you do not take care of positive reviews in these services, then rest assured: people will find cmb directory negative publications about your brand.
- Shorts. YouTube and Instagram** (owned by Meta, a company banned in Russia) can also be used as a platform for posting short videos. Algorithms provide good coverage, which has a positive effect on reputation growth. Try to use different types of content and carefully monitor trends. Reputation Management Trends.
Video content
Past years have already shown how much more effective video content is in building a reputation than static content. This trend will continue to grow, as current research shows that 91% of consumers prefer the video format. Thanks to video content, engagement increases significantly, as video captivates and holds users’ attention. Video content can also be viewed in the background (moving the player to a small window), which is not possible with text content.