Generative artificial intelligence was supposed to change SEO copywriting forever . Just imagine: the service independently writes meaningful texts, filling them with key queries and adhering to a given structure. But, unfortunately or fortunately . ordering texts from this did not happen. WordFactory experiments show that AI is able to perform only a limited range of tasks in those areas that do not require a high level of responsibility. We will tell you in more detail why this happened and why artificial intelligence cannot replace copywriters in SEO.
Not everything is so clear-cut.
In 2020–2022, Google could not decide bc data malaysia for a long time what to do with automatically generated texts. Some of its representatives spoke about an unequivocal ban on such materials, while others informed users that the main thing is quality, not authorship. In the end, the latter won. Now Google takes a position of tolerance towards artificial intelligence.
But the controversy hasn’t stopped. Many top Google engineers, including the famous John Mueller, believe that artificial intelligence has no place in modern Internet marketing. They point to the low quality of the generated content and the potential danger of factual errors.
Therefore, we can confidently say that today, artificial intelligence texts work great in SEO, but only if you are not too lazy to reread, check and edit them. But what will happen tomorrow, even Google management does not know. It is quite possible that some scandalous ordering texts from case will force a technology company to impose restrictions on the use of AI. Therefore, the use of generative models remains a risky step.
Not by formula
If you’re even remotely familiar with SEO, you should know about the EEAT ranking principle. According to it, texts should be expert, authoritative, reliable, and reflect personal experience. Indiscriminate use of artificial intelligence audience profiling and segmentation means completely ignoring this formula:
- if the text is written by a neural network, it definitely does not contain the author’s personal experience;
- It is also not about expertise – AI simply summarizes the information it knows and forms an average response to the request;
- Authority is also in question – artificial phone number united states of america intelligence will not look for proofs and add links to sources;
- There are also risks to reliability — generative models often ignore scientific consensus, make mistakes, or even invent certain facts.
Of course, artificial intelligence can create high-quality text. All you need to do is write the ordering texts from right query for it, check and correct the finished material, find interesting statistics, and add links to sources. But what role will machine intelligence play in such a task? Even the time savings will be insignificant. AI will only help automate the simplest routine processes.