The consequence is that you are unable to attract qualifi traffic to the site and convert it into valid leads for the business. So at the moment the roi deriv from adopting the platform is minimal. To overcome this problem. Some marketing automation What is companies may consider purchasing pre-packag contact lists to augment their database. The solution our advice is not to buy commercial contact packages.

Even if they are promising

You that it is a target and valid mailing list. There are several reasons why this is not a wise choice from a lead generation B2b Leads perspective : hardly a person will be happy to receive an unsolicit email and you marketing automation certainly don’t want to annoy a potential customer! Contact lists generally have a high cancellation rate because. Whatever the seller says. They are not qualifi leads and in the long term the database will not become more extensive.

Vice versa the newsletter subscribers

What can you do instead? Focus on an inbound digital strategy aim at attracting traffic from users who are truly interest Phone Number TW in what you have to say. Start writing posts for the company blog . Create a premium content offer and promote it through calls to action and landing pages . Optimize the site in order to improve its positioning in organic (not paid) results on search engines.