4. Start the lead nurturing process as soon as possible
Today, delayed gratification is the order of the day. Consumers want things immediately, or even sooner.
They also want to hear back from brands postpaid and prepaid young tariff as quickly as possible. While you don’t want to spam your customers, you do want to get in touch with them as quickly as possible. Sending an email when someone subscribes can have a huge impact on your relationship with that potential customer.
Your welcome email should be all sunshine and light. Thank the prospect for signing up for your email list, preview what’s to come, and set the when you have a product prospect’s expectations , just like the Baltic natives here.
Image via HubSpot
5. Segment your lists to target specific groups at a time
We discussed the awareness, consideration, and decision stages above. We pointed out that consumers at each stage have different needs .
Segmenting your email list can help you nurture sale lead potential customers with the right message at the right time. If you send a hard-sell email with a discount code to someone who doesn’t even know what your product does, there’s a good chance that this potential customer will ignore you .
Depending on your business, you may want to segment further. For example, you may have two different products that target different buyer personas. Having separate email lists, and segmenting further based on where in the buyer cycle is, can help you send more targeted messages .
This lead nurturing strategy can help you get more leads and achieve lead nurturing success. Using segmentation to deliver personalized content is a great way to convert prospects into high-quality leads and ensure a successful lead nurturing process.
6. Find out your potential customers’ pain points and create great content
Everyone has pain points. It sounds like a negative thing, but it’s actually just part of life.
Imagine a business that doesn’t have an effective internal communication channel for collaboration. This is a pain point. It can be solved with products like Slack , Asana , or Asana alternatives .
Your potential customers’ pain points are closely tied to your product. How does your product make your customers’ lives easier? How does it enrich their lives, provide them with more opportunities, free up their time, or entertain them?
Don’t deny that boredom is a pain point. Netflix is booming for a reason.
Once you’ve identified specific pain points, work on solving them with content. How-to posts are great for this purpose. List posts (posts that list strategies, tools, or other items) are also great.
Link to this content in emails to potential clients. Show them that you are willing to give generously and that they can count on you to help them.
7. Don’t rely 100% on email for lead nurturing – use multiple channels for lead nurturing
Email marketing is a great way to nurture leads. It’s no wonder that 87% of brands say email marketing is very important to the success of their business .
You can communicate directly with people who might become customers.