Developers use different methods to increase the value of the product for users, including the JTBD framework. We share a step-by-step guide on implementing the JTBD method for product development.
The essence of the JTBD framework
JTBD is an acronym that stands for “Jobs to be done”. The literal translation is “work that needs to be done”. This concept is interpret differently depending on the application area. You can learn more about the framework here .
In the context of the development process, the usa phone number list point of JTBD is to perform certain actions that will help increase the value of the product. This means understanding what the value of the product is to the customer. Then developing a plan for what product features will help realize this value.
This is where the JTBD template comes in. Let’s move on to detail instructions on how to implement it.
Step 1: Gathering Information
Before you start working on product features or functionality, gather information about what’s important to customers and analyze your competitors.
Step 1: Brainstorming
Conduct a brainstorming session with your team to the russian-language neural network logo generator understand what customer tasks the product solves. Collect all the hypotheses, they will nee to be addressd after you have conductd in-depth user research.
Step 2: JTBD Interview
To build a product improvement strategy on specific data, you philippines numbers ned to study the opinions of potential users. For this, a JTBD interview is usd. Its purpose is to learn about user neds from the users themselves.
In addition to interviews, study reviews and requests to technical support. Convene focus groups to study user neds. This way, you will be able to study the maximum number of user wishes and explore more opportunities for product development.
Step 3: Analyze interview data
After collecting information, look for two metrics for each feature or task that are important to users:
- Frequency – how often users use the feature.
- Importance – how risky is it to not use this feature in the product or to implement it poorly.
The higher the importance and frequency of a feature, the better. This means that users use it very often, and therefore a product with such a feature has a higher chance of success.