The modern consumer is one who wants instant gratification. Gone are the days of prospects waiting for you or your sales team to make their rounds. If your website doesn’t load fast enough, customers will leave. A one-second delay in website speed can result in a 7% reduction in conversion. This means that if your website needs to be optimized for speed, conversion can be increased exponentially. If your website is loading slowly, a simple speed increase may be all you need to improve your results.
Simplify site navigation and landing pages
Excessive clutter and difficult-to-navigate pages, no matter how informative, will not convert the way they are intended. Landing pages and homepages telegram data should be used to draw viewers in and make them hungry for more information. The Weather Channel, for example, increased conversion by a whopping 225% by simplifying their homepage. Compressing a landing page increased DesignBoost signups by 13%, clarissa padilha it budget manager and improving site navigation increased conversion by 7.74% at The Olympic Store. Draw in the customer and improve navigation to informational pages to see a dramatic increase in gross engagement levels.
Add customer support channels
Sometimes a customer just needs to address a few questions and concerns before they click on your call to action. Having a FAQ chile business directory page is a great way to increase conversion. Adding live chat support is another way to respond to customer concerns in a timely manner and prompt viewers to take action. Intuit.com increased conversion by 20% and sales by 211% after adding live chat to their website.
Simplify payment
If you see a lot of abandoned carts and you’re just not getting the order volumes, your traffic suggests that your checkout may just be too complex. Once you’ve convinced a viewer that it’s time to take action, making them fill out countless forms and fields, or go through lengthy sign-up processes, will turn them off. The ASOS store was able to see a 50% increase in conversion rates by allowing customers to check out as guests. Additionally, adding common payment methods that your customers use helps speed up checkout. Adding a PayPal checkout button, for example, increases mobile conversion by up to 34%. Check out this guide if you want to learn how to make money with Shopify .