Use detailed information about your potential customers’ lifestyle, location, company and activities
Modern email service providers can help you personalize your emails even further. For example, if you’re marketing to B2B prospects, you can pc game pass games list include your company name and business URL.
Using your potential customer’s geographic location can also be helpful. Saying “What products are best for you in Las Vegas, Nevada?” can be effective. You’ll need to adjust the wording to fit your brand message.
Lifestyle and activities are other ways to good for you create a video personalize your emails. Mention active lifestyles, workouts, and other relevant and contextual information.
2. Don’t spam potential customers
There’s no universal consensus in the marketing world about how often you should email your prospects. However, once a week is generally considered a reasonable interval to send emails .
I once gave my email address to an e-commerce sale lead store that sold men’s hiking gear. It was a huge mistake. I would hear from the company at least twice a day, and the subject line would always be something like this: “Get your hiking boots today! ”
Needless to say, we cancelled our subscription. And we never spent a penny with that company.
3. Use lead nurturing emails to educate your prospects throughout the buyer’s journey
Education is underrated. We live in a thriving DIY culture where most people conduct hundreds, if not thousands, of Google searches per week.
We crave information because we don’t want to buy the wrong product or spend money unnecessarily. We also enjoy the feeling of accomplishment that comes from learning.
If you’re willing to freely share your knowledge with your audience, you’ll earn a ton of respect. Plus, it’s also a great way to nurture leads throughout their buyer’s journey.
While there are a variety of models to consider, we recommend focusing on the three main stages of the purchase process : awareness, consideration, and decision.
Cognitive Stage
The awareness stage is when the buyer first learns about your company. They have realized that he has a problem to solve, or a goal to achieve, so they go online to look for a solution .
A Google search might lead a potential customer to your website. He’ll browse, read your articles, and check out your signup form.
Boom! You got a clue.
At this stage, customers are not ready to buy. They are looking for information .
The emails you send to this part of your email list may contain links to blog posts, special recommendations sent via email, and other educational information. The target customers at this stage are beginners or people who don’t know much about your industry.
Consideration Stage
The next stage is consideration. Buyers have realized they have a problem or goal that in many cases provides similar results. They discover there are multiple potential solutions. Your product or service is one of them .
Comparison is key at this stage. You want to position your product or service as superior to the others, so send an email that not only mentions your competitors but also shows how you stand out.
This is also the time to send educational emails to a more aware audience. They are familiar with the options on the market but may not understand the details needed to make a decision. Help them.
Decision-making stage
Now it’s time to get down to business. Your prospect has recognized the problem or goal, discovered multiple solutions, and made a decision. You just need to provide the tipping point.
At this stage, nurturing leads is all about sales. What can motivate your leads to buy right away?
Discounts and free shipping codes are extremely useful during the decision stage. This is also known as the conversion stage. You want your potential customers to stop thinking and comparing and make a purchase.