Nonprofits need to generate buzz for their brands just as much as for-profits. Unfortunately, most charities and social organizations have a very limited budget to work with.
The funding you receive from your investors and grants may be barely enough to keep the lights on in your business. That means expensive strategies like experiential marketing and video ads may be a no-go for most.
Of course, just because your budget is limited doesn’t mean you should give up on marketing altogether. In the U.S. alone, there are more than 1.5 million nonprofits vying for exposure and attention . In such a competitive and saturated market, your group can’t afford to stay quiet. The good news is that marketing your cause doesn’t have to be an expensive process. There are a few affordable ways you can start generating serious buzz for your brand .
Take advantage of Google Grants
Pay-per-click advertising allows you to get your marketing messages in front of the right people, at the right time search engines like Google . Of course, whatsapp number list most businesses overlook PPC when creating their advertising plan because they assume it is too expensive. The price of PPC for a business that wants to rank high for competitive keywords can reach thousands of dollars each month.
However, what most businesses don’t realize is that Google has a soft spot for nonprofit brands . In fact, john banko plant manager the search engine giant offers qualified nonprofits up to $10,000 per month in Google AdWords spending, which they can use to boost their online presence with PPC. You can use that budget to bid on keywords that generate the most attention from potential donors in your niche.
You may still need a marketing expert to help you get the most out of your AdWords spend, but Google Grants can take a lot of the pressure off. To be eligible for a Google grant, chile business directory your nonprofit must:
- Have a valid charitable status
- Accept the terms and conditions imposed by Google
- Have an active and regularly updated website
Alternatively, you can always try Search Ad Platform . Generally, they are cheaper than Google Ads , so it might be worth trying them out.
Create as much content as possible
Content is critical to the success of your nonprofit marketing campaign . In fact, content marketing costs up to 62% less than any other advertising strategy , but it also provides three times the number of leads.
The more content you generate for your charity, the more your potential donors will learn about you and the causes you represent. Content leads to better engagement, increased loyalty, and increased virality for your business. Here are some ideas on how to create useful content at a low cost: