Facebook and Instagram Ads As of 2023, there are 8 billion on planet Earth – and 4.9 billion of them are using social media. Facebook is the biggest social media platform, with 2.9 billion monthly active users, and Instagram has 2.5 billion. These Meta social media platforms enable businesses to target their ideal customers.
Based on the data it collects from users (relationship status, important life events, favorite vacation spots, etc.), Facebook and Instagram categorize users into detailed audience types and serve ads that match their interests.
Businesses that find Social Media Ads useful include:
- Clothing brother cell phone list companies
- Home goods
- Beauty and skincare
- Technology providers
- Food and beverage
Benefits of Facebook and Instagram Ads
Social media is a powerful method for retargeting potential customers and boasts a 20% higher retargeting conversion rate than search engine advertising. And since Facebook and Instagram are heavily search engine optimization of websites in truskavets image-based, it’s easier to grab users’ attention quickly.
Another benefit of social media advertising is that your ads aren’t dependent on search terms – meaning your target audience will see your ads without having to search for anything.
Finally, due to the granularity offered by Facebook and Instagram ad targeting, the ROI on social media tends to outpace the ROI of other traditional marketing methods.
Tips for advertising on Facebook and Instagram:
- You have 1-2 seconds to grab users’ attention, so branding and product benefits must be clear.
- Keep your content fresh and creative.
- Gifs or videos tend to grab interest better than images alone, so avoid using static content for ads.
- Keep video ads around 15-30 seconds.
- Informal and creative ads perform better china numbers than heavily scripted ads.
- Have a solid CTA leading to your website or e-commerce shop.