They are widely used to expose the source of information mentioned, but they can also be spontaneous indications of content that the author considers relevant to the user.
Of course, there is a difference between referencing and being referenced.
In the first case, we call these outbound links. In the second case, we have inbound links or, as they are now known, backlinks.
As you can see, the only difference between the x two types of external links is the domain; that is, the outbound link of your website is the inbound
link of another and vice versa.
However, we need to keep in mind that each of guatemala phone number data them has a different impact and plays a different role in your strategy.
Why should I care about these links?
Hyperlinks (or hypertexts) are one of the resources that shape the internet. However, they only started to play a prominent role in the arrival of search engines.
The first websites in this category presented results in alphabetical order or organized in subjects, which made the web search process similar to a query in any library.
Subsequently, new mechanisms stood out for adopting more efficient solutions to deal with the enormous volume of pages that appeared and reducing users’ effort when searching online.
The most successful of these was Google, whose
algorithm uses the prestigious PageRank system, a project developed by the company’s founders as students at Stanford University.
Basically, this technology estimates the relevance of a page according to the quantity and quality of the links that point to it.
Of course, several other factors influence the
ranking of websites on Google, but, as we will illustrate throughout this article, external links deserve special attention from SEO professionals.
What is the importance of external links for organic results?
However, considering the notable influence of backlinks on the performance of websites in search results, it is worth betting on different means to increase them.
In the SEO Trends 2020 report, Larissa Lacerda, editor-in-chief at Rock Content Blog in Brasil, illustrated the importance of this practice for the performance of the company’s posts.
“At Rock Content, efforts to obtain external links are continuous and, for years, have helped us to conquer and maintain the first position for strategic and highly competitive keywords”.
It is important to understand the relationships between websites in your area and build a good relationship with them.
Do my outbound links influence SEO?
We know that backlinks directly affect the organic performance of your pages in search results, right? But what about outbound links?
Some tests carried out by Moz suggest that outbound links also contribute to “domain authority”, one of Google’s many ranking factors.
Either way, Moz’s argument relieves marketers who fear that these links will shorten their pages and increase bounce rate.
However, either if this information is or is not true, the fact is that there are several other good reasons for you to use outbound links.
When are outbound links essential?
If you want your buyer persona to find and enjoy the content you post on your website, you should spare no effort to make the experience on your pages the best possible — after all, your persona doesn’t have to make a lot of effort to find similar content on the web.