The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out?
The main changes this past year have been in people’s preferences. Many users are mindful of data privacy and wary of intrusive ad targeting. With public life tightly restricted, many influencer tactics have become passé (We Are Social).
What this means is that next Eight ways year will be all about community management. To boost your Instagram engagement in 2024, double down on knowing your audience, interacting with them directly — and organically — and, of course, investing in greece phone number data content that keeps them coming back.
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How to increase Instagram engagement
Instagram’s content mix is much the same as in previous years. The key to engaging your audience is maintaining variety while playing to the strengths of each type.
1. Shoot for Saves and Shares
Since Instagram introduced Eight ways the function to what do you need for arrangement? save posts, it’s become one of the metrics marketers frequently monitor. Saves aren’t just good for data, though — whenever a user saves your content, that post becomes a potential point of reconnection with your brand.
Saved posts have expanded the potential for so-called evergreen content on Instagram, and shooting for this kind of long-term relevance is a good way to target saves. Content with long-term value — tutorials, guides and other information phone number united states of america products — are all good choices.
Targeting personal relevance is also a great way to court saves. This ties into shareability, too — people are more likely to save something if they want to show it to people later on. See how this account uses images that resonate with their audience’s experience (without relying on intrusive targeting) to increase engagement.
Content related to mental health, coping with isolation, and social involvement are all relevant these days, but if you’re posting about it, make sure it’s in a way genuinely relevant to your brand.
That said, content that makes people smile or laugh is always a good idea. Lots of brands have cultivated a following by developing a distinct sense of humor. Online humor that revolves around tagging people (like in the Eight ways example below) can be great for expanding your audience. Any form of humorous content should work fine, though, since jokes are always best when shared.
2. Talk with Stories
Stories constitute a massive portion of Instagram content. Since stories are temporary and users have to choose to see them, they come with implicit permission to be a bit more direct and a bit more conversational. Make the most of this by posting content with clear calls for engagement.
Stickers are the easiest way to do this. Readily available stickers offer built-in CTAs which you can use as the situation demands.
And while they’re designed to be added right into any story, consider taking time to design a few Instagram story templates that you can use to regularly spur engagement.
Don’t be afraid to combine multiple engagement prompts in a single post. Consider this post, which includes an understated swipe-to-shop CTA, but also a poll sticker.
Even if only a few people actually Eight ways buy the item just then, the sticker can provide valuable information on your potential customers — all of which is voluntarily given.
The time-sensitive nature of stories also makes them an ideal choice for giveaways, flash sales and other promos that can lead to quick conversion.
Countdown stickers may not get direct feedback the way other stickers do, but they excel at building hype and getting users to watch your profile and posts a bit more closely (as long as you don’t overuse them).