Effective a company is at attracting top talent if the quality of your employees is . Important to you (and it’s hard to imagine why it wouldn’t be) then employer branding . Should be a top concern how can social listening boost employee engagement? Employee engagement in . An attempt to understand employees’ feelings and potential frustrations with regard to the workplace environment . And company culture hr professionals employed tactics such as personal conversations and anonymous surveys however .
There is a stark difference
There is a stark difference between what an specific database by industry employee is willing to say directly to . Their bosses or peers and what they are willing to say in the comfort and . Familiarity of a social context even anonymous surveys when conducted within the framework of the . Work environment are easily tainted with inauthenticity to understand what employees truly think and how . They truly feel it is ideal to hear them express themselves unfiltered and in a .
Comfortable setting outside of the
Comfortable setting outside of the workplace 5 email marketing templates for the arts and entertainment sector prior to the advent of social media platforms this . Was an unrealistic if not impossible ideal however now the prevalence and popularity of social . Media sites provide employers with exactly that opportunity even in an anonymous context the data . Collected from social media platforms can provide insights with emotional resonance that were simply not . Available to hr professionals in the past nowadays equipped with the right tools hr professionals .
Can leverage social listening to
Can leverage social listening to monitor and exit mobile phone numbers investigate employees’ online conversations and feedback about their . Work environment managerial practices training and onboarding work methods accountability and rewards programs and a . Whole host of other important factors that contribute to the makeup of the employee experience . Social listening provides data but this data is only useful when it is then used . To make direct changes or improvements the data collected from social listening needs to inform .