However, this shouldn’t be your sole focus when it comes to lead nurturing. A multi-channel approach is more effective.
Other channels for nurturing leads include:
- Social Media
- recipe
- YouTube Video
- podcast
- Webinars
Each of these channels lets you reach new postpaid and prepaid young tariff audiences. Someone who never reads a blog post might watch your video. Someone who despises social media might discover your written content.
The goal is to capture as much attention as possible. Nurture leads by providing extremely valuable content. Once you’ve proven your ability to do that, they’ll keep coming back for more.
8. Measure how interested potential customers are in your product
If the prospect doesn’t care about your product, no amount of lead nurturing will result in a sale. That’s the bottom line.
This isn’t a problem only faced by small come on in your niche companies. Take the failure of Google Glass, one of the world’s most successful businesses, which invested billions of dollars to develop a product that ultimately failed to attract buyers.
It wasn’t because the company lacked an effective landing page. It was because Glass’s functionality wasn’t clear enough, its appearance wasn’t attractive enough, and it looked more like a prototype than a finished product.
If you run into problems during the product phase, you need to go back to square one.
You also have to consider whether you’re sale lead targeting the right prospects. In other words, are your subscribers actually your target audience?
Let’s look at a few ways to gauge potential customers’ interest in your products.
Email Analytics – How are your prospects responding to your emails?
Start by looking at your email statistics. Metrics like open and click rates can tell the story.
If no one is opening your emails, the problem might be your email subject line. Tweaking your subject line can help increase your open rate.
However, a low click-through rate is either related to a problem with the email messaging or a problem with the product and its audience. Consider surveying the users of your emails to understand why they are not clicking on your content.
Social Media – How engaged are your prospects with your social media posts?
Social media can tell a more revealing story. You’ll learn if your product isn’t reaching the right people — or if your product isn’t a good fit for your company.
When people discover great products, they love to talk about them through social media platforms like Instagram comments , Facebook messages, or Twitter posts. They also interact with brands on social media by sharing user-generated content, compliments, questions, and requests for future features.
Low social engagement means that you’re using a poor social strategy or that your potential customers aren’t really interested in your products. Track metrics like brand mentions, product mentions, branded hashtag usage, likes, retweets, shares, and comments to understand how you’re performing in the social space.