What is Email Marketing Automation?
We’ve discussed email marketing automation before, but let me explain it a little further.
You can build as many email lists as you the game is so popular want. Many people have hundreds of thousands of subscribers.
Most marketers don’t have the time to write to each of their subscribers individually. That would waste a ton of time. Also, they don’t have the time to manually send emails at the right time and on the right day.
This is where email marketing automation comes into play.
You write your email and upload it to your means your niche audience will email marketing provider. Then, you decide which email list the email should be sent to, schedule it, and go on with other things. It’s that simple.
You can automate email drip campaigns or single emails based on the purpose of the message. Also, consider segmenting your email subscribers so you can send the right email to the right person.
What is lead scoring?
LeadScorer allows you to rank every lead in your database based on their potential value to your business. It sounds a bit cold, but it’s incredibly effective.
Leads with low scores are either not ready to buy or don’t have the ability to buy. Leads with high scores are not only more likely to buy sale lead from you, but they are also more likely to become loyal customers and make subsequent purchases.
There are several different types of information you can use, for example, in lead scoring:
- +2 points for commenting on social media posts
- +6 points for clicking on a link in an email
- Download the white paper to get +12 points
- Sign up for a free trial and get +20 points
- Marking an email as spam will result in a 15 point deduction
Your lead nurturing campaigns will become more effective as you acquire leads because you know where to focus most of your time. Is it always accurate? Of course not. However, it gives you a baseline to start each marketing campaign with .