With Black Friday just a few days away, consumers can’t hide their excitement about the deals awaiting them this coming Black Friday. This year, many brands will turn to mass SMS campaigns to try to outperform the competition and reach as many potential customers as possible. If you’ve never used SMS marketing before, read on.
As we know, businesses large and small are already preparing for one of the most anticipated dates in the retail sector: Black Friday . An event that already represents millions of euros in sales in our country, reaching an average consumer spending of €232 in 2022. For some years now, it has become one of the most important dates for commerce worldwide. The numbers are clear, but it’s important to understand how good mobile marketing can influence consumer behavior. Especially if your products include some of the Black Friday stars: clothing, shoes, electronics, cosmetics, and books.
Why should you use an SMS marketing campaign?
SMS marketing can be used to drive growth and improve customer experience while streamlining your internal processes. Text messages are canada whatsapp number data more personal than other marketing channels and barely interfere with your customers’ daily lives.
SMS can help you boost sales instantly by reminding customers about pending items in their shopping carts, recommending similar services they might like, and alerts about upcoming sales or restocking.
Its 98% open rate makes SMS the perfect channel for engaging with your subscribers. More importantly, the ability to personalize messages allows for closer interaction and segments content to deliver only the most relevant information. Plus, if you use SMS for your Black Friday marketing campaign, you can send bulk messages to thousands of subscribers for a much smaller budget than traditional methods.
Tips for your Black Friday SMS campaigns
1. Let everyone know about your offer
It’s no use having a great offer if your customers don’t see it. Considering that email has an average open rate of less than 20% and social media has a reach of less than 5%, it’s very likely your customers will miss out on your Black Friday deal.
Due to the growing importance of online what’s the budget of your average email subscriber? shopping, especially mobile shopping, there’s no better way to drive your customers to your website than with an SMS campaign. With a 95% open rate, you can ensure all your customers know how much they can save with your Black Friday deals.
2. Differentiate yourself from the competition by sending rich SMS
It’s clear that SMS marketing works, and that’s why more and more companies are using it. You need to differentiate yourself from your competition. To do this, at SMSpubli we offer you the SMS Landing Pages service .
Quickly create a personalized mobile landing page and showcase your best offers in the most engaging way. Add call-to-action buttons, images, videos, links to Google Maps, or original games and effects like flips and scratchers.
One of the main advantages of SMSpubli landing pages is their detailed reporting. You can easily view the results of your campaign on our platform and calculate your return on investment. If you prefer, you can also link the Google Analytics code to your landing page.
3. Grow your database
Since the GDPR came into effect, your marketing database may not be as large as it used to be. Black Friday is a great opportunity to expand it.
Offer your future subscribers the chance to aero leads receive exclusive discounts or be the first to know about your best offers. They won’t want to miss out! Add a form to your website and grow your database.
4. Send order and delivery updates
Keep your customers informed about the status of their order and its location. They probably don’t expect to receive their order the next day, but managing expectations is key to ensuring they are satisfied with their purchase and want to return.
SMS is a much more effective notification channel than email , as the latter only has a 25% open rate.
5. Convey a sense of urgency
Sales don’t last forever, and your customers don’t want to miss out. The best way to close some last-minute sales is to send a reminder that the offer is about to expire. Or, encourage them to complete their purchase before the products in their cart are completely sold out.
Discover other benefits of SMS marketing:
SMS will overtake email Black Friday campaigns
Our intention is not to disparage email marketing, as many professionals will continue to use this channel. We simply want you to be aware that Black Friday SMS messages are much more likely to reach recipients, and that they will read them and decide to interact within just a few minutes.
What’s more, we can offer you very strong arguments that combining SMS and email marketing can deliver even better results, so a multimedia approach would also work very well. Email is also a great channel to drive demand for SMS when you need to expand your database. There are many examples of Black Friday emails that combine SMS and email campaigns to complement each other.
Enjoy better conversion rates
SMS marketing is the perfect tool to reach customers this Black Friday, but have you considered whether all your messages translate into sales? As with any other marketing channel, the answer is “no.” So, you need a plan to increase conversions. The good news is that SMS makes it relatively easy.
SMS marketing messages have a 15% higher click-through rate than email marketing, and 48% of people prefer to receive marketing communications via text message on their mobile phones.
Below are some examples of content that could help you increase your conversion rate:
- Limited-time offers : These are perfect for Black Friday deals.
- Deadlines : These are especially useful around Christmas.
- Click & Collect : Allows customers to make purchasing decisions more easily and flexibly, and can be managed entirely via text messages.
- Direct customers to the store : Use location and geo-information services to send them a text message when they are near a store and send them timely offers exclusive to those stores.
- Compelling content : Capture your audience’s attention with content they need to see. Consumers are eager to hear about Black Friday deals from their favorite brands, so give them a heads-up about what to expect. Use Black Friday subject lines and treat SMS like a multimedia messaging service by adding images, GIFs, and emojis to generate more interest.