Black Friday is an important date for the retail sector. The momentum this event has gained in Spain and its impact on sales volume is such that we cannot leave any detail to chance. Therefore, every step must be planned to ensure that all aspects that influence the shopping experience are satisfactory for customers. Having a Black Friday marketing campaign calendar is a good way to begin structuring our entire strategy.
Knowing the best days to send your promotions during the month of November is key to the success of your campaigns. Planning a major sales campaign is pointless if you don’t know the best time to send it. In this article, we’ll show you the SMS sending schedule for the month of November to serve as a guide when sending your SMS marketing campaign .
Before we begin, what are the key dates for November?
We already know that November is one of the most important months for the retail and e-commerce sectors. During the month of early Christmas cambodia whatsapp number data shopping, there are three key dates that every business should mark in their marketing calendar:
- Single’s Day: It is always celebrated on November 11th, as 1 is the number of singles, according to the Chinese culture where this idea originated. This day was born as a tribute to Valentine’s Day (the day for couples). Although this day hasn’t yet gained much traction in Spain, in other countries it is becoming a major competitor to the already established Black Friday.
- Black Friday : It began in the United States as the start of Christmas shopping after Thanksgiving. The date varies each year, but it always falls on the last Friday of November. Although its origins are American, this shopping day has spread throughout the world.
- Cyber Monday: This takes place on the Monday following Black Friday. As its name suggests, this day is more focused on electronics and technology, although more and more e-commerce stores are joining in. Its origins date back to the era of online shopping (2005) in the United States. This initiative was born with the aim of promoting online shopping. It arrived in Spain in 2012.
As you can see, this month is packed with important events for the retail sector. If you’re wondering when’s the best time to start promoting your Black Friday deals, check out our article. We’ll give you some tips on when to start.
The Black Friday Marketing Calendar
Now that we know the key dates for November, it’s time to delve into the SMS marketing campaign sending calendar for Black Friday.
At SMSpubli, we want to help you make your campaigns have the greatest impact this year. That’s why we’ve developed a heat map that reflects the days with the most SMS sent in November 2020 in Spain.
This data can help you plan the most effective what are their biggest problems? days of the week to send your campaigns and thus increase your sales during the month of sales.
- The Monday and Thursday before Black Friday. Many stores no longer focus their sales on a single day, but rather on the entire week. This has been dubbed Black Week . Typically, the brands that join this new phenomenon are those with an aggressive pricing strategy to attract new customers and thus achieve sales share from their competitors.
- Black Friday itself. Although competition is fierce on this day, SMS can help you differentiate yourself and reach your customers more directly, thus boosting your sales.
- Cyber Monday. Promotions for this day are urgent, as they are flash sales that start and end that same Monday.
As for the rest of the month, promotions generally run during the week, avoiding weekends. A slight increase in SMS sending is also observed at the beginning of the month; this may be due to some businesses offering special prices throughout November.
Other factors to consider in your Black Friday SMS marketing campaign
In addition to setting send dates, it’s important to consider other factors such as your audience segment, your message, and the days you want to join with promotions.
Dates on which promotions are held
As we’ve seen before, the month of aero leads November has several notable dates. Before sending your SMS campaign, it’s important to decide which days you’ll run flash promotions, taking into account your marketing objectives. This will help you plan your bulk SMS sendings well , using the calendar we just analyzed as a reference.
Target audience
Once you’re clear on which days you want to run promotional campaigns, the next step is to define the target audience for each of your Black Friday marketing campaigns.
For example, if you’re going for Singles’ Day, you should analyze your customer database and segment those with a consistent purchasing profile. If Cyber Monday is a technology-focused day, the target audience should be more techie .
Plan your Black Friday SMS marketing campaign
Finally, it’s time to start writing. You must convey the campaign message in a maximum of 160 characters. Remember that:
- You must convey urgency in the message
- Customize the sender
- Add a direct call to action (CTA)
- Give the option to unsubscribe
Additionally, if you want to make your messages a little more engaging, you can also send SMS Landing Pages . They’ll help you promote your products in a more interactive way.
These are just a few ideas on how to organize your Black Friday marketing campaign. It’s best to analyze how it worked last year and make improvements based on the notes we’ve shared.
There’s no single magic formula. However, knowing what companies similar to yours are doing or have done can help you make better decisions. If you’d like to take a look at our comprehensive and easy-to-use platform, sign up for our free trial today. It’s sure to impress.