When sending a welcome email, you can also include discounts or offers that your customers might be interested in. Since welcome emails help you make a first impression, it’s important to create an engaging and relevant welcome email.
2. Newsletter
Newsletters don’t typically contain promotional 5 questions to find out if your company needs edge computing content. After sending your welcome email, you can now share brand updates, industry news, and other helpful general information to further engage your subscribers.
Check out The Nerdy Farm Wife’s newsletter.
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Unlike most other email campaign types, newsletters don’t have to be sent too frequently. You can send them weekly or monthly.
3. Promotional Emails
You can attract potential customers by how uncertainty creates buying urgency creating eye-catching promotional email campaigns.
Promotional emails should always include a clear CTA to encourage readers to take action. In promotional emails, you can also include limited-time offers or discounts. Check out this promotional email from Marriott Bonvoy.
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The direct purpose of these emails is to drive sales and increase product awareness. Therefore, promotional emails should provide clear details about products and services.
To make them more effective, you should sale lead employ personalization. This ensures that every subscriber receives product recommendations that are relevant to them.
4. Abandoned Cart Emails
As people browse products and services, they may add products to their cart but fail to complete the checkout process.
Abandoned cart email campaigns help businesses remind people of the products in their shopping carts. Here’s an example of an abandoned cart email reminding users to complete their purchase.
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Through these emails, you can also convince users to complete the checkout process through various means.
Abandoned cart emails include the products or services the customer was interested in, and often also offer an incentive for subscribers to complete the sales process .
5. Follow up emails
Follow-up emails are basically to check in with subscribers who haven’t responded to your previous email. Knowing how to write a follow-up email is crucial.
Additionally, follow-up emails help to get feedback from customers after they make a purchase or take any other action. Here’s an example of a follow-up email from Renaissance Hotels.