How to improve with an average open rate of 98% and knowing that nearly half of consumers (47%) make a purchase after receiving a text message,How to improve text messaging has enormous potential when it comes to driving sales and engagement. That’s why it’s important to grow and nurture your SMS subscriber list .
Tips on how to improve SMS acceptance while reducing opt-outs
- Offer an incentive
- Show value
- Set expectations
- Create exclusivity
- Promote subscription everywhere
- Simplify the subscription process
- Offer engaging content
- Give recipients the philippines whatsapp number data opportunity to respond
- Send with the appropriate frequency
- Don’t forget the post-purchase experience
Offer an incentive
Give people a reason to subscribe to your bulk SMS newsletter . For example, a gift card, an exclusive promotional code, or the chance to earn more loyalty points can motivate subscriptions.
Show value
For many consumers, their phone number is much more personal than their email address. They’ll only share it if they clearly see the benefits of being an SMS subscriber and trust the brand. Therefore, clearly communicate the value of receiving your SMS messages.
Set expectations
When someone subscribes to your SMS newsletter , explain what it means to be a subscriber. How often will they hear from you? What type of 4 sms marketing campaign ideas for black friday content will they receive? What value can they gain? This can be a great opportunity to launch a welcome SMS series.
Create exclusivity
Offer exclusive benefits to those who subscribe to your SMS newsletter. For example:
- VIP access to sales and product launches.
- Discounts only by SMS.
- Exclusive content, e.g. behind-the-scenes footage, celebrity interviews.
- Gifts and courtesy tokens.
- Special treatment at events.
Promote subscription everywhere
One of the first places you should promote your aero leads SMS newsletter is at checkout. Once your customer completes their purchase, they’re likely excited about it. So, if it’s an online purchase, include a checkbox, and if it’s a face-to-face purchase, use a QR code that allows them to subscribe to your SMS list.
Here are some other places you should promote opt-in to your SMS:
- In your email signature.
- Social networks.
- Your website.
- In live chat and chatbots.
- On the product packaging.
- Print ads.
- In email marketing.
Simplify the subscription process
Make it easy for people to opt in to your SMS newsletter . It’s one thing to offer an incentive, but if the subscription process is long or confusing, people are less likely to complete it.
Your subscription process must:
- Be brief.
- Be easy to use.
- Be clear.
- Collect only the data you need.
Check out SMS opt-in examples in our text template library .