How to succeed one of the most important times of the year for the retail and e-commerce sectors is just around the corner : the summer sales. It’s time to think about your marketing strategies to promote your products in 2024.
The season has begun, when consumers are more inclined to buy, and stores are more competitive than ever. Therefore, it’s very important to prepare your communications plan well so that your promotions don’t go unnoticed. But how can you achieve this? It’s very simple: create a marketing strategy based on mass SMS .
With a 98% open rate and a conversion rate close to 45%,How to succeed bulk SMS is the key channel for driving action on your communication campaigns. We’re always on our mobile devices, and when we receive a notification, the first thing we do is check who’s telling us what. With SMS, you achieve that impact. Now you need to craft the perfect message to transform your customers’ interest into action.
To help you with your SMS marketing strategy and boost your sales, we’ve got some tips and ideas for you to implement during these sales and succee.
5 tips for promoting the 2024 summer sales
Short messages with a sense of urgency
Conveying urgency during sales is the key to getting the sale. Consumers want to buy those products they’ve saved in their favorites; they don’t want iran whatsapp number data to miss out. Make good use of the 160 characters you have and send a clear, short, and direct SMS so that the recipient won’t be able to resist buying.
Don’t forget to add the expiration date or the days the offer is valid. This will ensure your customers don’t delay and boost sales for the 2024 summer sales from the very beginning.
Identify the right time to send
How to succeed we already know that SMS open rates are very high, but during sales, it’s also important to have a high conversion rate. To achieve this, knowing the best time to send your message and get the customer to buy is essential.
Avoid undesirable times like nighttime and reach how to harmonize sms with email marketing out when your users are most receptive. In our study of when our clients send SMS campaigns, we found that Wednesday is the preferred day . This can be a good starting point.
Our recommendation is that you run tests on your database and determine the best day and time to send your communications.
Add a link
It’s recommended that you include a link to aero leads your website or a landing page in the SMS content where all the discounted products appear. Create catalogs filtered by preferences, available stock, discount volume, or temporary items. This way, you direct your customers’ attention to what you think might be of real interest to them.
Important: Remember to shorten your links so you don’t waste characters.