How to harmonize With our email inboxes constantly flooded with marketing communications, bulk SMS could be your best ally in reaching customers directly. This doesn’t mean you should give up on either channel. In this article, we’ll tell you why email marketing and SMS marketing complement each other so well.
Businesses have long relied on email as their sole channel of communication with customers. But in today’s world, where we’re always two seconds away from. Checking social media or making a purchase on an e-commerce site, email marketing alone simply isn’t enough.
To beat the competition, it’s increasingly How to harmonize important for companies. To find their voice with a rich customer engagement strategy. That offers something unique and meaningful to each and every customer. While email remains the most accessible channel globally, it’s only one side of the coin, and that’s what we’ll explain in this blog.
How to use SMS and email marketing to create a seamless customer experience?
SMS marketing versus email marketing
Let’s explore some of the things SMS marketing and email india whatsapp number data marketing have in common and what makes them different.
Similarities
Both email and SMS marketing are permission- based , meaning customers must opt in to receive communications through either channel.
How to harmonize these channels can also be easily monitored to determine campaign success through tracking information such as open rate, delivery rate, click-through rate, and conversion rate, and are great allies for businesses when it comes to conveying promotional or transactional communications.
It’s easy to personalize and tailor messages sent through these channels to resonate with multiple segmented customer groups. Both can also be automated and scheduled for mass mailings.
Differences
The main differences between these channels are their format and timing . SMS messages contain a 160-character limit, while email is unlimited. However, SMS has also proven to be more effective at capturing attention, with a 98% open rate .
Have you ever had one of those mornings benefits of email marketing where you woke up to more than 20 new email notifications and felt too overwhelmed to process them all? This is the growing problem facing businesses that rely solely on email marketing.
Depending on your business sector, email open rates range from 15% to 25%. Some people think it’s the immediacy behind text messages that makes SMS open rates so much higher, but what we do know is that an SMS inbox is (generally) a much less crowded place.
Email often offers more flexibility in terms of design and subscriber experience, as it’s formatted with HTML coding, while SMS is more limited and largely text-based. However, other forms of mobile messaging, such as WhatsApp, offer rich messaging features that increase customer engagement.
However, the short and simple nature of SMS is considered a great advantage for communicating important information to customers, such as delivery progress and appointment reminders.
Why you should combine email and SMS marketing
As we hinted at in the previous section, email and SMS are important tools for marketers in different ways. The immediacy of SMS is perfect for quickly communicating with customers about order information or service updates, etc., while email marketing is still considered a valuable way to offer customers more educational content or more comprehensive updates in the form of newsletters to build trust and loyalty, which is equally important.
So, since both tools are an important piece of the aero leads consumer marketing puzzle, it makes sense to use them together in a complementary approach. Let’s look at a few more reasons.