When is the best time Year after year, we see how people start talking about Black Friday earlier and earlier , whether it’s about promotions or more generally. In a survey of more than 4,000 consumers worldwide, we found that 93% of consumers want information about Black Friday well in advance, 53% up to two weeks before, and 28% up to a month before the big day.
So the best time to launch a Black Friday marketing campaign is usually between two and four weeks before the anticipated weekend. But how early can you get it? If you start talking about Black Friday too early, you could be mocked on social media, so it’s important to find the right balance.
Relevant statistics about the Black Friday campaign
It’s a date imported from American denmark whatsapp number data tradition. Black Friday is one of the biggest sales days of the year worldwide. Traditionally, it falls on the Friday after Thanksgiving. This year, the date falls on Friday, November 29, 2024.
For all types of businesses, this is a great opportunity to:
- win sales
- improve your brand image
- reward customer loyalty
- outperform your competition.
Key facts about Black Friday
We’re not the only ones saying this. There are various statistics that provide relevant and interesting information, like these from Black Friday Global .
- 96% of people know what Black Friday is , although not everyone knows the exact date.
- 55.76% of consumers planned to make a purchase on Black Friday in 2018.
- According to Google Trends, 22.7% of all Black Friday-related searches occurred on Black Friday itself.
- Spaniards plan to spend an average of €210 on Black Friday deals.
- On average, it’s estimated that they will purchase about four products per person. The average potential savings on Black Friday is €99 per consumer.
- Sales remain fairly stable throughout the day what’s the budget of your average email subscriber? between 10:00 a.m. and 11:00 p.m., but there are peak buying periods at 8:00 p.m. and 9:00 p.m.
- In Spain, Black Friday sales are 706% higher than on a normal day. 646% higher than on a normal Friday.
- The average discount expected by customers on Black Friday is 45%.
- The most purchased products on Black Friday are clothing, shoes, electronics, cosmetics, and books, in that order.
- Online vs. offline shopping . 16% of Spaniards shopped only in physical stores, 40% shopped only online, and 44% shopped in both stores. Between 2017 and 2018, the percentage of consumers who shopped only in physical stores decreased dramatically. It went from 33% to 16%.
- 60% of purchases are made on mobile , 37% on a computer, and 3% on a tablet.
- Black Friday sales are starting earlier and ending later. In fact, it’s estimated that 20% of a company’s annual turnover occurs in November.
Tips for launching your Black Friday campaign at the right time
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Below, we offer tips to help you launch your Black Friday marketing campaign at the right time.
1. Analyze customer data to find out who will respond best to early campaigns
With Christmas just around the corner, many consumers see Black Friday as an opportunity to do most of their shopping for the holidays. After all, it’s a great time to get great deals. However, not everyone prepares for the holidays that far in advance.
Ideally, we review customer information to bulgaria business directory better understand their habits. Then, we divide them into groups based on those who will respond best to the initial Black Friday campaigns.
2. Tailor your offers to each client
In addition to knowing which customers will respond positively to early Black Friday news, you must understand each customer’s needs. What are they looking for? What do they usually buy?
Consumers shop more during Black Friday. They may even look at brands they don’t usually like. Therefore, it’s important to provide them with the experience they’re looking for when they come to you.
You can customize your offers in any of the following ways:
- Promotional codes on specific product lines that the customer usually purchases.
- Exclusive packages based on the customer’s purchasing habits.
- If you have a loyalty plan, offer discount codes that gradually increase based on the points your customers accumulate.
- Discount codes where savings depend on the basket value.
You can even reach out to customers who tend to buy their Christmas gifts at the last minute. Instead of offering exclusive promotional or discount codes and bundles (which probably won’t work due to their purchasing habits), think of other ways you could offer them benefits.
For example, how about offering shopping guides for a loved one (e.g., gifts for him or her)? Even if they don’t actually click “buy” right away, it will make them think ahead.
Carefully analyze the channels through which your customers expect to receive offers. A key tool is bulk SMS . Simple, direct, and powerful, they allow your campaigns to be read and acted upon in a matter of minutes. If you haven’t yet discovered the potential of text messages, access our free trial today. You’ll be able to take a look at our platform.
3. Change your offers as the big day approaches
Another tactic you could try when planning your marketing for peak sales is to launch different offers in the days leading up to the event. For example, if you’re launching a week-long campaign, offer different discount codes throughout the week. The discount can increase in value as the big day approaches.
Some retailers send teasers in the days before the event. For example, Apple launched a Black Friday campaign with a suspense element last year. Weeks before the day, they sent emails gradually revealing snippets of upcoming deals.
Varying your offers can help boost customer engagement, spark shoppers’ excitement before the big sales event, and encourage them to spend money.
Black Friday: When is it too early to start talking about the event?
It’s abundantly clear that the final quarter of the year is typically the busiest for retailers. For example, in 2022, global online sales during Black Friday weekend reached an all-time high of $9 billion . Furthermore, 77% of consumers plan to reduce their spending during the month leading up to the big day so they can splurge when the time comes.
With data like this, it’s no wonder you want to prepare and launch your Black Friday campaigns early. But is there an ideal time to do so? And when would it be too early? The answer to those questions depends on your customers.
Start by analyzing your customer data to understand their typical behaviors and adapt your campaigns accordingly.
If you’re already thinking about your marketing strategy, try our platform today and discover the power of SMS.