You may have an email list of your top-scoring prospects. Customers on this list may receive discount codes, coupons, free shipping offers, buy one get one free offers, or other incentives to buy now.
Leads with low scores aren’t ready to open the youtube app on your phone buy yet. You can market to them by sending educational messages, comparison guides, and links to your best content.
11 Best Practices and Strategies for Creating Effective Lead Nurturing Campaigns
With these basic terms understood, it’s time to dive into the details of lead nurturing. The more you understand about the process, the better equipped you will be to take advantage of it.
As you gather data, your lead nurturing process media marketing information blog i requires some tweaks. Let’s look at some strategies you can follow to make lead nurturing a winning formula for your business.
1. Be Personal When Nurturing Leads
Personalization can be a huge benefit to any lead nurturing strategy. In fact, 96% of marketers agree that personalized messages make customers more likely to return, and 94% say personalized messages help sell more products .
Think about this from the perspective of interpersonal relationships.
When you connect with another person, you share details of your lives, call each other by name, and sympathize with each other’s plight.
The best marketing copy can do the same sale lead thing. Just because you’re talking to a lot of people doesn’t mean you can’t make each specific lead feel like they’re the only person on your email list .
Write in conversational prose and use informal greetings. Share information about your own life, struggles, goals, and achievements.
This email is a great example of personalization because it uses the recipient’s name and thanks them for signing up. It’s a great way to nurture leads, make them feel special, and give them helpful information right away.
Image via Segment
Add the prospect’s name at the top of your nurturing emails
Forget Shakespeare and his legendary rose. People love to hear (and read) their own name.
When you address your prospects by name, you show that you care about them. This email feels like it’s coming from a friend rather than a marketer or company.
You can use the name in the subject line and in the body of the email. You don’t have to use the name over and over again — that’s a bit gimmicky — but it won’t hurt to use it once or twice.