Have you defined by asking yourself this question, you determine the direction to follow for an SMS campaign. Because this marketing operation can’t be improvised! By clearly have you defined defining your objectives, you’ll be able to:
- address a particular audience
- choose an appropriate message
- analyze the results in the most relevant way possible
- adjust your strategy along the way to achieve optimal results
How do you know if your SMS campaign have you defined worked or not without setting a goal? You risk wasting time and resources.
2. Are you sending your messages to the right person at the right time?
Although using SMS is simple, fast, and straightforward, you’ll need to spend some time planning your campaign. You should consider:
- Who you’re sending messages to : Make sure australia whatsapp number data you’ve segmented your data correctly so your SMS messages are targeted to the right people. Precise segmentation can also help you personalize your messages, which can improve engagement and boost conversion rates.
- When you send them: Timing can make a big difference . For example, if you’re sending an offer for a drink delivery, Have you defined Have you defined you could send it the day before a major televised game when people are likely thinking about stocking up their fridges.
3. Are your messages attractive?
Focus on how you can ensure your message captures attention and sparks engagement. In addition to reviewing your text for typos, spelling. Have you defined or grammatical errors, you should send content that provides value to your customers. Review your message with the following in mind:
- Relevance: Is it something your customers will be interested in?
- Simplicity: Are your messages quick and easy to read/process?
- Relevance: Will your messages resonate with recipients?
- Uniqueness: From tone of voice create an engaging subject line and branding to personalization, what sets your message apart from the rest?
You only have 160 characters, so make them count.
4. Is your call to action clear?Have you defined
In most situations, the text messages you send to your customers will be intended to direct them to a specific page or website. The short nature of SMS texts means that customers generally barely skim them, so you have a few seconds to capture their attention and convince them to click on a link.
Your call to action (CTA) should be clear, not only in terms of signage, but also in concisely explaining what your recipients need to do to get what you’re offering.
5. Have you checked that everything works?
It’s important to remember to test and verify your message before sending it to your customers. Send it to your own phone or your colleagues’ phones, and view it on as many different devices as possible (e.g., Apple, Android, etc.). This will give you a chance to check how your message looks and test the links to make sure everything works perfectly.
It’s also a good time to check that all the pages you want to direct recipients to are configured for mobile devices.
6. Have you paid attention to current legislation?
It’s essential to ensure your SMS campaigns aero leads comply with all applicable regulations, including the GDPR (General Data Protection Regulation). You must obtain your customers’ opt-in in writing. That is, you must obtain explicit consent from recipients before sending your messages.
Additionally, each message should include an easily identifiable unsubscribe option, such as the STOP SMS message. This way, recipients can quickly unsubscribe from your mailing list if they wish.
What to do after sending your SMS campaign
What happens after sending your SMS message is just as important, if not more so, than all the steps that preceded it. Once your campaign has started, you should focus on tracking and analyzing the results. This will form the basis of your future campaigns and help you continually improve.
Download our free guide to calculating the ROI of your campaigns and make informed decisions to improve your strategy.
You can now also organize follow-ups for customers who responded or clicked on a link. Don’t abandon them: send another campaign specifically for those people or reach out to them individually to see how you can help. This is a great opportunity to personalize your responses.
- What performance indicators will I track to evaluate the success of this campaign?
- Do I have a plan to analyze the results and adjust my future campaigns accordingly?
- How will I collect feedback from recipients?
- How will I use this feedback to improve my upcoming campaigns?
Examples of SMS marketing campaigns
E-commerce sector
An online women’s clothing store wants to:
- increase sales during the summer sales
- retain current customers
- sell the remaining items from the previous collection
Opt for an SMS campaign to quickly reach customers with exclusive offers. Here’s an example of a marketing SMS you could send:
- Summer Sale at [Store Name]! 50% off the entire spring collection with code VERA50. Offer valid until Sunday! Shop here [link].
The company will segment its database and send this message to customers who have made purchases in the last six months. It chooses to launch its SMS campaign on Friday morning to capture the attention of its target audience before the weekend.
Restaurant sector
A restaurant wants:
- increase reservations for special evenings
- retain regular customers
- promote a new seasonal menu
Below is an example of a marketing SMS you could send:
- Special night at [Restaurant Name]! Fall menu + free appetizer. Offer valid this weekend! Book here [link]
The restaurant will segment its database and send this message to loyal customers who have visited the restaurant more than three times during the year. It will also target new customers who visited the restaurant for the first time in the last month.
He chose to send his campaign on Wednesday morning to give people time to plan their activities for the upcoming weekend.
Financial services sector
The objectives of a bank are:
- promote a new savings account with an attractive interest rate
- encourage customers to use the mobile app
- Inform customers of the benefits of the loyalty program
Below is an example of a text message that could be sent:
- New savings account at [Bank Name]! Enjoy 3% interest on your savings. Open your account now through our app [link].
The bank will target customers who don’t yet have a savings account. It decides to send the SMS on Monday morning because people are usually more available at the beginning of the week to receive information about financial services.
Launching SMS campaigns: mistakes to avoid
These are the guidelines you should avoid when creating SMS text message campaigns .
Failure to comply with current regulations
Failure to comply with applicable regulations may result in fines and legal penalties. This is especially true if you send text messages without the recipient’s consent.
Make an irrelevant SMS campaign
Running an irrelevant SMS campaign can damage your company’s reputation. You risk losing the trust of your various contacts and, consequently, seeing a drop in customers. This can happen if you send messages too frequently. Recipients may then perceive your communications as intrusive, which can not only encourage them to unsubscribe but also to share negative reviews.
Do not segment the database
If you don’t segment your database, you risk a low response rate, reflecting the ineffectiveness of your campaign. Segmentation and personalization are elements that shouldn’t be overlooked. It’s obvious that generic or poorly targeted messages generate little customer engagement.