The whole goal is to find the right one to help you maximize your email marketing campaigns and help you generate more revenue.
More advanced email marketing services will provide you with additional tools to help you maximize your campaigns, like A/B testing, email segmentation, lead capture forms, and more.
There are many email marketing providers 5 scenarios when you should turn to staff augmentation on the market, so it’s best to try out a few before deciding to buy one.
How to Grow Your Email List
Now that we’ve covered the basics of email marketing, it’s time to start providing actionable advice that you can use in your business .
The first and most important step to starting email marketing is to grow your email list .
Image via Hellobar
By growing your email list, you will reach a the best advice for dealing with critical mass of subscribers and your email marketing will have an impact on your business.
Here are some of the best ways to start growing your email list now:
Get more organic traffic
Generating more organic traffic to your website is the best way to increase the size of your email list.
As your website traffic increases, you’ll have more opportunities to attract email subscribers.
Additionally, if your website already has a lot sale lead of organic traffic, your efforts to capture emails will be more effective than if you have very little traffic.
You can drive more organic traffic to your website by improving SEO.
This usually means producing more content and getting more quality backlinks to your site.
The more you do this, the more domain authority your website will have, which will help a lot with content rankings.
While organic traffic is important, you still need to make sure you’re targeting keywords that your audience is searching for.
Using a keyword research tool like Ahrefs will help you identify keywords with low keyword difficulty, and you can target these keywords in your content to drive more organic traffic to your website.
Doing this consistently will help you increase your traffic over time, which will exponentially increase the effectiveness of your email capture efforts.
Create great email content
A fatal mistake many businesses make when trying to grow their email list is neglecting the content of the email.
Even if your website attracts millions of visitors every month and converts a portion of them into your email list, it’s all wasted if you can’t retain your subscribers.
Growth requires retaining existing subscribers, which can be achieved by providing valuable content.
To create great content for your email campaigns, you need to understand what your audience wants.
Some questions to consider when identifying your audience and their pain points include:
- Who are my target subscribers? What is their occupation? Where do they live? Etc.
- What are their biggest problems? How can I create email content that helps solve their main problems?
- What’s the budget of your average email subscriber?
This is an example of a customer profile created based on your target audience.
Image from Hellobar
Asking these types of questions will help you identify your target audience and ensure your message is clear and effective.