Buzz marketing is based on discussion, so you need to choose the right channels to post your messages. It is very important that these are places that gather not only a large community, but users who are actually active, willing to post, express themselves and enter into new discussions. Currently, it is not worth limiting yourself to only thematic forums.
A dozen or so years ago
They were the main channel for word dataset of-mouth marketing on the Internet. Currently, most discussions have moved to Social Media, so you need to move to places where there are really large and active communities.
The place to post content must also be thematically appropriate. For toys, a parenting blog may be a suitable channel, for a car accessories store a forum for car enthusiasts, and for an accounting office a Facebook group gathering entrepreneurs to discuss.
Where to post your messages?
The word-of-mouth marketing offer prepared attention-grabbing headlines by professional agencies is a comprehensive campaign based on carefully prepared strategies. Marketers define the target group and look for media in which people from this group move. They also adjust the language of the messages in order to be able to naturally initiate new discussions, join in on existing ones and establish relationships that credible the information provided.
Word of mouth marketing can be used to:
- posts and comments in china business directory Social Media – currently, thematic groups on FB are an invaluable channel for distributing information about your brand and its offer or product reviews. However, you can also successfully use Instagram or groups on Linkedin. It is only important that the place is always thematically matched to the profile of the brand’s activity that you want to present or the products offered,
- forum posts – word-of-mouth marketing on forums is still effective, but you should choose places where a wide group of active users actually gathers. In the era of popularity of social media, many forums have died down, so it is not worth initiating a discussion somewhere where the response will be small anyway,
- blog comments – it is worth choosing popular blogs that have at least 100,000 unique views per month and a community that comments on subsequent entries,
- comments on thematic websites – industry portals are a good place to promote your brand and increase its visibility among people interested in topics related to its activities,
- product placement – a form of word-of-mouth marketing is product placement in rankings, comparison sites or popular blogs,
- using brand ambassadors – a good way to do word of mouth marketing is to use the help of a well-known blogger, vlogger, creator popular on YouTube, Instagram or an influencer famous for podcasts. However, only someone who is credible in promoting specific products can become an ambassador.