Marketing and advertising activities should accompany companies constantly. While at the start of our company’s activity, the desire to stand out is basically impossible without them, when everything begins to develop, these activities are often limited. The same happens in crisis situations. Advertising and marketing are often the first to be eliminated as part of cutting company expenses.
It should be emphasized here
That advertising and marketing expenditures gambling database are concepts closer to investments than costs. Therefore, we should not get rid of them. Additionally, they can be more effective during a crisis than before. As the trend shows, companies still give up these activities in crisis situations, even in the short term. Therefore, this is the time for many companies to have effective marketing and advertising campaigns. It is impossible to function without crises and they were there in the past.
Some companies have made a name for themselves by increasing their advertising spending during crises! One such example is Camel, which took advantage of the Great Depression to become a market leader after 1935. Similarly, Toyota did not abandon marketing during the recession of 1973-75.
Advantages of advertising activities during the crisis
Less advertising – less competition
The overall smaller amount of advertising, or design and development of a landing page the reduction of advertising for specific product or service categories, also means less competition. This is therefore an ideal place to act. When others take a break, it is worth acting! There is a greater chance that the advertising will be more visible and effective than it would have been before. This is also the time to try other forms of advertising or different targeting.
Lower prices
Since the outbreak of the war in Ukraine china business directory according to money.pl, the number of Facebook ads after 4 days has decreased by 78 percent! The decrease concerns not only social media activities, but also TV advertising and other forms. This means that currently it is not only easier to conduct advertising activities, but also they can be done cheaper.