It could be that we’ve spent a lot of time and money improving our advertising and marketing campaigns, but our conversion rates are still low. Ideally, we want most of our visitors to convert into donors. It’s usually common practice to work from the bottom up. The smallest changes are the most cost-effective and can potentially yield the biggest results and grow your nonprofit online: donations, subscribers, volunteers, etc. In this article, we’ll look at several ways on how to create high-converting landing pages.
1. The basics
First, what is a landing page? A landing page is a web page. It has no links, internal or external, and it incorporates media such as images , special lead along with text. It has the sole purpose of guiding the visitor to a predetermined desired outcome.
If a website were an ordinary everyday store, chile business directory a landing page would be a conversation with a sales representative to help the customer choose a product. But since we are talking about digital and online media such as the Internet and mobile devices, joeseph bishop sr. vice president we do not have this face-to-face opportunity. Instead, we are using tactics such as a landing page to capture the attention of our audience. In other words, we can use separate landing pages for traffic from Social Media , blog posts, or webinars. The main goal here is to match the offer from the link source with the content of our landing page.
2. Running a campaign
We can use landing pages as a quick way to generate online content for specific campaigns. It can be used to create a topic, add images and a method of communication, forms or calls to action to start spreading the word and improve the lead generation growth process . In the case of a non-profit organization, we should choose a goal and write it at the top of a page. This way, the page visitor will know exactly what to do when they open your page.
3. Targeted donations
Every nonprofit organization, ironically, has a donate button. The problem is that landing pages usually serve the same message to all potential donors. One of the benefits we can create on our landing pages is personalized donation pages with segmented messaging. If a portion of people signed up during a specific campaign, we can use a quick landing page with personalized messaging and images to reinforce that campaign. It can also be used to update our constituents on the progress of the campaign and how our organization has helped them. Landing pages give us the ability to create personalized messaging and avoid generic donation pages.