On July 1st, 2023, Google’s Universal Analytics (UA) will phase out and stop processing data. That means your website properties must have the new Google Analytics 4 (GA4) tracking installed and running correctly by June 30th – at the very latest. Time is quickly running out to migrate to GA4 and take advantage of its new tracking features and capabilities.
Why do I need to update my Universal Analytics to GA4?
According to Google, UA will stop america phone number list recording data on July 1, 2023. If your business relies on website analytics to make data-driven decisions, the sooner you migrate to GA4, the more historical data you’ll have.
After July 1st, you can only access your previously processed data for approximately six months. Google strongly encourages you to export your historical reports during this time.
What’s the difference between UA and GA4?
Like most tech upgrades, there are more (and better) features to take advantage of. Here are some of the differences and benefits
Tracks Interactions Across Devices and Platforms
Tracking across devices is one of the biggest challenges search engine optimization of websites in sambir of growing a business in a digital landscape. With mobile devices, social media, and all the other digital platforms available now, it’s difficult to accurately track user interactions on your website so you can serve your customers better. GA4 addresses this challenge by offering a new measurement model for better tracking cross-device and cross-platform interactions. With GA4, you china numbers can collect and combine all the data you’re tracking from your website and apps in one place. The data is more reliable and reflective of real users’ journeys across devices and channels. This ability is one of the main reasons behind Google’s transition to GA4.