Online stores on SaaS platforms are becoming increasingly popular due to their convenience, scalability, and versatility. Online store owners gain access to a variety of tools and integrations that simplify the business process and allow them to effectively promote their products.
If you are also interested in how you can develop an online business on SaaS platforms, let’s consider the main methods of promotion, in particular on the Shop-Express platform .
In short: what is a SaaS platform?
SaaS (software as a service) is ready-made self employed database software services, on the basis of which websites are formed. The peculiarity is that the online store is provided to you as a service: you pay for its use on a subscription basis, receiving cloud access, all the necessary services for connection + maintenance. The advantage is that you do not need to develop software and spend huge money on its support.
Next, we will tell you what to do to promote an online store on a SaaS platform.
Promote your online store through SEO
SaaS platforms provide the necessary ecommerce marketing automation: 8 tips for a winning strategy technical promote an online capabilities for search engine optimization of pages, namely:
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adaptive design;
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fast page loading;
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setting up correct forwarding;
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robots.txt file settings;
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404 pages;
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creating meta tags;
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Sitemap.xml settings.
In addition, the Shop-Express platform has integration with ChatGPT for automatic generation of page meta tags. This significantly saves the time and effort required to manually create meta tags and ensures their compliance with modern search engine requirements. But you can always edit the generated meta tags if necessary.
Run Google Ads
You can systematically get customers searching for your products through Google paid advertising. SaaS platforms should provide easy integration with promote an online Google Shopping and Google Ads to simplify the process of launching ads.
For example, on Shop-Express you can create a data feed in one click and upload product information for your ads. These feeds will be updated in Google Merchant Center automatically: any changes to your catalog (adding new products, changing prices or availability) will automatically be reflected in your Google Shopping ads.
Develop through social networks
Social media is a lead generation channel, an phone number united states of america online store is a sales tool. The two make a great tandem for development in e-commerce. For many niches, a strategy of finding and attracting the attention of the audience on Instagram and Facebook with subsequent interaction through an online store works.
To build an effective funnel with an online store and social media on a SaaS platform, use the following tools:
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Facebook Pixel Connection . If you install a pixel on your site, it will track user actions after interacting with your ads on Facebook and Instagram. This helps optimize advertising and increase its effectiveness. At Shop-Express, the system by default implements everything necessary to set up Facebook Pixel for e-commerce.
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Integration with Instagram and Facebook Shopping . You can upload your products from your store catalog to Facebook and Instagram catalogs.
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Targeted advertising . Use detailed targeting settings to engage your target audience. Targeted advertising allows you to spend your . Promote an online advertising budget effectively and achieve maximum results.