We will remember 2020 as the year of the e-commerce boom in Italy : a total turnover of about 58.6 billion euros (NetComm) with over 29 million consumers who chose to buy their products online.
lass=”yoast-text-mark” />>In the era of the Covid-19 pandemic, consumption and purchasing habits have changed and more and more realities , including pure retail, have chosen to combine online sales with the more traditional offline sales channels , with the aim not only of dealing with the current situation, but also of Rethink your business strategy and the relationship with your consumers also thanks to marketing automation for e-commerce.
So here are some practical tips for uae phone number data making your online store a success. Let’s see together what Marketing Automation does for E-commerce.
8 Tips and Tricks to Effectively Automate E-Commerce Marketing
Profiling and Segmentation for Ecommerce: Your Ecommerce Automation Strategy Starts Here
We have had the opportunity on there are no uncultivable lands, only deserts of fear several occasions, in our articles, to address the issue of audience profiling and segmentation , recalling how essential this is to create winning marketing strategies, focused on personalizing the customer experience.
Personal information, data on historical and real-time browsing behavior, qualitative data on interests, tastes, needs, but not only: in the field of e-commerce, the advice is to never neglect information relating to users’ purchasing behavior .
User LifeTime Value and RFM matrix phone number vietnam thus become fundamental profiling criteria for knowing your customers and choosing the best strategy to increase their value over time .
Are you a new newsletter user , a frequent buyer, a frequent buyer or a customer who has not purchased for a long time?
On-site Personalization : The Potential of E-Commerce Marketing Automation
Profiling and segmenting your audience as best as possible to offer each user “tailor-made” browsing and purchasing experiences : this is where the secret of an effective marketing automation strategy applied to the world of eCommerce lies.
But what activity should be implemented immediately?
- Dynamic product recommendations : i.e. products dynamically recommended based on different algorithms and displayed in different sections of the store, from the homepage to the product page, up to the cart page for up-selling and cross-selling .
- Content Personalization : This includes all personalization activities related to text content, images, banners that may concern significant parts of the store or even the personalization of micro portions of text on specific pages.