HR brand is everything that your current and former employees, as well as applicants and clients, say about your company.
You have a strong HR brand if:
- there is no high staff turnover, people work in their positions for two years or more;
- there are no regular and long-term conflicts in the team;
- the response to vacancies is consistently high, and it is growing year after year;
- vacancies are filled quickly;
- During the interview, candidates can talk about your company. Brand Building Tools
To make your brand known, you can talk about it yourself through open and internal sources.
External communications
Website. It should have a succinct positioning of your brand, a distinctive corporate style, convenient navigation, and the website should be updated regularly.
Media publications. This is what will be the face of your brand in Yandex and Google search results.
Job search sites . Here you korea whatsapp data can create company pages where it is important to indicate brand attributes, advantages and values, your mission, and show creativity.
Social networks. Here it is important not to forget about tone-of-voice for two types of audience: internal – current employees, external – candidates. Remember about information security, publish posts regularly and monitor their quality. Tell success stories, about employees, show real office life.
Internal communications
Internal portal . A convenient means cdp and dmp differences and features of communication for employees, helps newcomers adapt faster, simplifies interaction with services/departments. However, you should be prepared that it is expensive and time-consuming.
Internal social networks. You need to choose a channel according to your target audience. Publish posts, observing tone-of-voice, and make communication available at any level. For convenience, you can also launch a bot.
Where to start working with HR brand
The work should begin first and foremost with research. It is better to conduct two types of research at once, which will help to quickly understand what is happening with the reputation and what opportunities your HR brand has. Brand cmb directory Building Tools The first type of research is contextual interviews (express interviews and in-depth interviews), the second is ethnography. Let’s look into this in more detail.
Express interview
A quick and relatively cheap way to start diving into the subject. The goal is to identify the initial range of problems and needs. Sometimes these types of interviews are called Intercept Interviews: people are “intercepted” while they are doing their own thing, for example, shopping in a shopping mall. Before starting the interview, you need to spend 5-10 minutes in the chosen place, observing what is happening around.
Ethnography
The most common and effective way of immersing oneself in the problematic. As a rule, ethnography is combined with the tools of contextual interviews, but can also be used independently. It helps to study how a person behaves in society, what life guidelines he has, how he sees himself and feels, what shapes him as a person. Brand Building Tools .
The most common format is guerrilla ethnography: we study how people behave and feel when solving the problems facing them, we record the information in the form of notes, artifacts, photos and videos. The goal is to find opportunities to improve the existing and/or create innovative user experience.