If you have recently started your business and are developing in trade or services, you have probably started collecting and centralizing your contacts – you are creating mailing databases. At the beginning, an Excel file is often enough. But later on, you need to organize it well! Below you will find some tips that will help you develop your business well.
Mailing databases, what is it
where to get it? Creating and building a mailing database
Excel, Libre Office, Google Docs? Get it right from the start. The term “Excel file” generally means any spreadsheet-type document, meaning a table with rows and columns. But this term, which has become generic, defines several possibilities for creating mailing databases :
Excel is a software released by Microsoft. It is the market standard, but beware, it is paid software!
As a possible alternative, you can also opt for an equivalent open source and free solution right from the start: LibreOffice.
Google Docs is a collaboration office suite buy telemarketing data offered by Google. Google Sheets functionality is equivalent to the online version of Excel. Advantage: you can access your data from any computer connected to the Internet. And work together with several people on a file. Free up to 15 GB of data on Google Drive.
One structure per row, one piece of information per column – mailing databases
You’ll probably store a lot of tw phone number information in your mailing database :
e-mail, customer address, website
thematic categories, e.g.: construction, household appliances, finance, gardening
interests
Age distribution
geographical division, e.g. provinces, cities, countries
customer categories, e.g. entrepreneurs, DIY enthusiasts, people between 20 and 25 years of age, etc.
Regardless of the information you store, make sure mailing-databases that only one piece of information is stored in a column. This will make it easier to filter the file and will make your life much easier the day your business grows and you move your data to professional software.
Consider Your Segmentation Criteria – Creating a Mailing Database
Your mailing database is not just a “collection business directory of contacts”. Its purpose is to enable segmentation of contacts in order to conduct targeted mailing-databases activities. For example, the ability to easily isolate all customers from a given province or region and conduct an advertising campaign there for a newly opened point.