If we add to this the fact that a well-planned email marketing campaign usually has a high ROI, the strategy becomes much more 7 trigger emails attractive for many companies. On average, it is believed that for every euro invested in a strategy of this type, the brand gets a total of 37 euros of return on investment.

Email marketing automation can also be essential in the gastronomy sector. In recent years, restaurants have also begun to redouble their efforts to have a digital presence. Most of them through social networks, but also by enabling their own websites to show their history, their cuisine and facilitate a channel of contact with their customers.

Trigger emails in restaurant sector campaigns

With the pandemic drawing to a close, businesses in the restaurant sector are beginning to return to normal. In different countries such as Spain, the United States and Argentina, restaurants are already opening regularly for their public , just as they did before 2020.

However, digitalisation is already an unavoidable path for those companies that want to have a future in the market. Therefore, investment in implementing trigger emails for restaurants will continue to grow to adapt to new user behaviour and new 7 trigger emails digital consumption habits.

It is well known that users are increasingly using digital channels to search for information, make orders and reservations or to contact companies. In this sense, trigger emails for restaurants are responsible for improving the customer experience with the service.

Ultimately, a trigger is responsible for sending a personalized email with relevant information about the transaction made by the customer. For example, one of these emails could be a thank you for a purchase, one related to the status of an order placed, or a reservation confirmation.

The most interesting thing about this type of strategy is that it can be used at any time in the customer life cycle and not just at a specific time. For example, to reactivate customers. In this case, the trigger would be a certain period of inactivity recorded in the CRM. Therefore, email triggers also try to offer extra value through messages cayman islands phone number data contextualized according to the interests and needs of customers.

Why do restaurants opt for trigger marketing?

One very important point is that this type of strategy discover 9 tools that you can integrate with your email marketing strategy offers a key advantage for both the brand and its customers. Trigger emails for restaurants are always relevant. What’s more, most of them are transactional emails that the customer is expecting to receive and, if they don’t, they may suffer a certain loss of trust.

Furthermore, since it is an automated process, the brand gains speed in responding when making contact with the public. In phone number vietnam this way, it is investing in improving customer service and their relationship with the brand. The use of trigger emails for restaurants is, without a doubt, the best way to offer a satisfactory customer experience.

Communication is another key point that improves considerably with the use of trigger emails. Information can be sent in a personalized way to consumers at any time. With CRM, all trigger marketing actions of companies can be organized and managed.

Other benefits of trigger emails include:

• Customers feel valued for the personalized treatment they receive.
• Better communication is achieved between the restaurant and the consumer.
• The client develops greater trust by obtaining more transparent communication and being part of the process.
• They help improve brand reputation.
• Improve customer loyalty by automating other types of emails such as birthday greetings , anniversaries and offers.
• Allows the reactivation of inactive clients
• Digital spaces are optimized and resources are focused exactly where the company needs them most.

7 Types of Email Triggers for Restaurants That Will Improve Your Brand Reputation

The following are the types of emails most commonly used by restaurants and which contain triggers. There is a wide variety, and although most are transactional, there are also other types of automated messages that are triggered in various situations.

1.- Order confirmation email

This type of trigger email for. Restaurants is the most common and is an automated email that is sent when a person makes a purchase of a product. In this way, a message is sent showing the order that the customer has made , with its respective characteristics and confirmation of payment.

These messages are well received by people. Because they serve to confirm an order and verify that the entire transaction was completed successfully. They usually contain the dish ordered with the total amount paid and the address where the delivery will be made. This email provides confidence in the brand because the order status is known at all times.